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Meet the Blog & Feed Search Engines Robyn DeuPree Director Product Management, Bloglines & Ask

Meet the Blog & Feed Search Engines Robyn DeuPree Director Product Management, Bloglines & Ask.com. August 2006 | SES San Jose, CA. Blog & Feed Search Launched June 1, 2006 Available on Ask.com & Bloglines High Quality Content Better Relevance Intuitive Tools & Features.

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Meet the Blog & Feed Search Engines Robyn DeuPree Director Product Management, Bloglines & Ask

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  1. Meet the Blog & Feed Search EnginesRobyn DeuPreeDirector Product Management, Bloglines & Ask.com August 2006 | SES San Jose, CA

  2. Blog & Feed Search • Launched June 1, 2006 • Available on Ask.com & Bloglines • High Quality Content • Better Relevance • Intuitive Tools & Features

  3. Ask.com BLOG & FEED Search • High Quality Content • Freshest Index: find articles in under 5 min. after posting • Robust Index: goes back to 2001, 4-6M per day • Superior Relevance: • Unique combination of Ask.com ExpertRank & Bloglines community filtered data • 3 distinct flavors: sort by date, relevance & popularity • Search for posts or feeds • Filter options: subscription & date thresholds, restrict to Blog only, News only or Mixed content • Product offered in 9 languages, engine supports 20.

  4. Ask.com Blog & Feed Search features • Ask.com Features • Binoculars driven feed preview • Openness: on Ask.com subscribe to feeds on Bloglines, Newsgator, Google; post / clip to Bloglines, Newsvine, Digg, De.li.ci.ous • Subscribe to a search • Bloglines Features • Inline full article preview – includes video and audio players • Personalized search • Search ‘only my Bloglines feeds’ or ‘exclude my feeds’ • Save my search for future article matches • Related People / Author Search: separation of articles BY person (authored) & ABOUT person • Mobile friendly

  5. Search Results Page

  6. Binoculars Feed Preview

  7. Subscribe To Feed

  8. Feed Search Example Query: Search Engine Strategies SES blog Feed is top Match Related fresh Blog posts Related fresh News

  9. Feed Preview Inline: top posts from feed

  10. Article/Post Preview Inline – Video case(feature available only on Bloglines) Articles Can be Expanded Inline for full Summaries England vs. Hungary Watch the Goal http://rho.bloglines.com/search?q=Youtube+England+Hungary&ql=en&s=r&pop=l&news=n

  11. Article / Post Search Reply Page Relevance Sort Options & Filters Blog Post Results Matching News results

  12. Relevance Filters Sort by feed popularity Filter by content type: Blog, News, Mixed

  13. People Search: Posts Authored BY & About Posts Authored BY “John Battelle” Posts ABOUT “John Battelle”

  14. Summary • Blog & Feed search on Ask.com & Bloglines • High Quality Content & Relevance: • Feed & Article searches • Deep and robust index from 2001, growing 4-6M per day • Extremely fresh: find articles within 5 minutes of being posted • Unique combination of ExpertRank and Bloglines community filtered data • 3 flavors of relevance, many more filtering levers • Differentiating Features: • Openness: subscribe with many readers, post to many sites • Inline feed & article preview • Related People / Author search: articles BY and ABOUT person • Personalized search: search only my Bloglines feeds or exclude my feeds • Search subscriptions

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