The French, women and films Survey into women's usage and tastes in pornographic films

1. The French, women and filmsSurvey into women's usage and tastes in pornographic films 1st October 2012 No. 110 649 IFOP contact: 01 72 34 94 64 François Kraus First name.last name@ifop.com for

2. METHODOLOGY NOTES 2

3. USE AND CONSUMER TRENDS RELATING TO PORNOGRAPHY 1

4. Viewing films of a pornographic nature A

5. PERCENTAGE OF PEOPLE WHO HAVE ALREADY WATCHED A PORNOGRAPHIC FILM Evolution since 2009 Question 1: Up to now, have you ever had the opportunity to watch a pornographic film, either all the way through or just some clips? FRENCH POPULATION AS A WHOLE July 2009 FRENCH POPULATION AS A WHOLE September 2012 S/T 'YES' 89% S/T 'YES' 91% No, never 11% No, never 9% Yes, but only clips 32% Yes, but only clips 38% Yes, all the way through or nearly 57% Yes, all the way through or nearly 53% 5

6. PERCENTAGE OF PEOPLE WHO HAVE ALREADY WATCHED A PORNOGRAPHIC FILM by gender and age Question 1: Up to now, have you ever had the opportunity to watch a pornographic film, either all the way through or just some clips? Men Women S/T 99% S/T 82% FRENCH POPULATION AS A WHOLE September 2012 S/T 'YES' 91% No, never 9% Yes, but only clips 38% Age Yes, all the way through or nearly 53% Percentage of those who have already seen a pornographic film FRENCH POPULATION 6

7. PERCENTAGE OF PEOPLE WHO HAVE ALREADY WATCHED A PORNOGRAPHIC FILM By religious belief, number of sexual partners, Social class, marital status and sexual orientation Religious beliefs Number of partners up to now Percentage of people who have already seen an X-rated film National average 91% FRENCH POPULATION Individual's socio-economic class Marital status Sexual orientation Average 85 Average 96 Average 93 Average 91 FRENCH POPULATION As a couple Single Heterosexual Same sex/Bisexual 7

8. Frequency of use of pornographic films B

9. FREQUENCY OF USE OF PORNOGRAPHIC FILMS Evolution since 2009 Question 2: How often do you watch pornographic films or clips? FRENCH POPULATION AS A WHOLE July 2009 FRENCH POPULATION AS A WHOLE September 2012 S/T 'REGULAR CONSUMERS ' 16% S/T 'REGULAR CONSUMERS ' 73% S/T 'OCCASIONAL CONSUMERS 73% S/T 'OCCASIONAL CONSUMERS’ 72% 9

10. FREQUENCY OF USE OF PORNOGRAPHIC FILMS by gender and age Question 2: How often do you watch pornographic films or clips? Base: people who have stated that they have already watched an X-rated film, i.e. 91% of the sample. Men Women Percentage of French population overall who have watched an X-rated film S/T 34% S/T 5% S/T 'REGULAR CONSUMERS ' 21% Age Percentage of regular consumers FRENCH POPULATION S/T 'OCCASIONAL CONSUMERS ' 79% 10

11. PERCENTAGE OF REGULAR USERS OF X-RATED FILMS by marital status, number of sexual partners, satisfaction with their sex life, marital status and sexual orientation Percentage of regular consumers National average 21% Legal marital status Number of partners up to now As a couple Single FRENCH POPULATION Marital status Sexual orientation Satisfaction by sex life Average 27 Average 41 Average 20 Average 19 FRENCH POPULATION As a couple Single Heterosexual Same sex/Bisexual 11

12. PERCENTAGE OF REGULAR USERSOF X-RATED FILMS by religious beliefs, income level, social class and urban category Religious beliefs Income level of household Percentage of regular consumers National average 21% FRENCH POPULATION FRENCH POPULATION Individual's socio-economic class Urban category FRENCH POPULATION FRENCH POPULATION

13. Manner of pornographic film usage C

14. MANNER OF PORNOGRAPHIC FILM USAGE Evolution since 2009 Question 3: Have you personally already seen films or images of a pornographic nature... ? Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample • FRENCH POPULATION • July 2009 • FRENCH POPULATION • September 2012 S/T'YES' S/T'YES' On your own 67% 72% As a couple 57% 57% With relatives or friends 24% 32% No, never Yes, at least once Yes, several times 14

15. MANNER OF PORNOGRAPHIC FILM USAGE by gender Question 3: Have you personally already seen films or images of a pornographic nature... ? Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample • FRENCH POPULATION • September 2012 S/T'YES' Men Women On your own 72% 50% 91% As a couple 57% 62% 54% With relatives or friends 40% 22% 32% No, never Yes, at least once Yes, several times 15

16. PERCENTAGE OF WATCHING FILMS AS A COUPLE by marital status, number of sexual partners, satisfaction with respect to their love life and frequency of sexual intercourse Percentage of people watching films as a couple National average 57% Number of partners up to now Legal marital status FRENCH POPULATION Satisfaction by love life Frequency of sexual intercourse per month FRENCH POPULATION FRENCH POPULATION 16

17. TASTE WITH RESPECT TO PORNOGRAPHIC FILMS 2

18. Importance given to the different elements of a film D

19. IMPORTANCE ATTACHED TO THE PRESENCE OF DIFFERENT ELEMENTS IN AN X-RATED FILM Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film? Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample • FRENCH POPULATION • September 2012 S/T 'A LOT / A FAIR AMOUNT OF IMPORTANCE ' 19

20. IMPORTANCE ATTACHED TO THE PRESENCE OF DIFFERENT ELEMENTS IN AN X-RATED FILM by gender Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film? Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample 20

21. Importance attached by women to the presence of different elements in an X-rated film by age Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film? Female population overall 21

22. Importance attached by women to the presence of different elements in an X-rated film by social class Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film? Female population overall 22

23. Importance attached by women to the presence of different elements in an X-rated film by sexual orientation Female population overall Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film? 23

24. Importance attached by women to the presence of different elements in an X-rated film by marital status Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film? Female population overall 24

25. ROLE AND IMAGE OF PORNOGRAPHY 3

26. Agreement with various negative opinions on pornography E

27. AGREEMENT WITH VARIOUS NEGATIVE OPINIONS ON PORNOGRAPHY by gender Question 5: Do you personally agree with each of the following opinions on X-rated films? Gender Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample S/T 'AGREE' Answers: 'AGREE' 78% 76% 73% 66% 61% 49% 27 Completely agree Completely disagree Mainly disagree Mainly agree

28. Role of pornography in sexuality F

29. ROLE OF PORNOGRAPHY IN SEXUALITY by gender Question 4\: Would you say that the X-rated films or film clips that you have seen so far.... ? Gender Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample Answers: 'YES' S/T 'YES' 29% 33% 32% 30% 29% 29 No, not at all No, not really Yes, a little Yes, a lot