Cindy Flores Rush

1. Cindy Flores Rush Project 2 The Business of Weddings

2. Cindy Flores RushEvent Planner Owner

3. Initial Communication BRIDAL CLIENT PROFILE DATA SHEET Jessica & Ernie made initial contact via email. More details obtained during first phone call Appointment for free initial consultation is set-up In-depth Bridal Profile Questionnaire to follow

4. Initial Consultation MEET & GREET Date & Time: Tuesday November 26, 2013 4PM Location: Panera Bakery City of Industry (centrally located)

5. Initial Consultation BRIDAL PROFILE QUESTIONNAIRE

6. Initial Consultation BRIDAL PROFILE QUESTIONNAIRE

7. Initial Consultation BRIDAL PROFILE QUESTIONNAIRE

8. Initial Consultation BRIDAL PROFILE QUESTIONNAIRE

9. Initial Consultation INFORMATION PACKET LETTER Dear Jessica & Ernie, Congratulations on your recent engagement! This is an amazing time in your lives! I encourage you to enjoy each other and the affection of all your loved ones who excitedly await the big day with you. Thank you for taking the time to meet with me and allowing me to demonstrate how I can make your wedding stress & worry free…a night to remember! Cheers & Thank you, Cindy Rush A Night to Remember

10. Initial Consultation INFORMATION PACKET ABOUT ME I started off working in Corporate America and never felt like I was actually doing what I LOVED. I continually gravitated towards creating, crafting, organizing and planning.I began planning events in 1996 starting with family reunions, birthday celebrations, baby showers and ultimately weddings. I am a certified event and wedding planner through The Wedding Planning Institute. I have also attained my Bachelor’s Degree in Business Administration and in 2013 I formally opened my own business, A Night to Remember Event Design & Planning. I whole heartedly love what I do, every step and detail that go into planning and creating a night to remember.

11. Initial Consultation INFORMATION PACKET FAQ 1-3 • How many years have you been in business? • 17 years • What training and certifications do you have? • I am certified through The Wedding Planning Institute • Do you have a business license? • Yes • Do you have business insurance? What types of coverage? • Yes, I have Event, Meeting and Wedding Planner Insurance • Liability Plus, Property Equipment Plus & Crime Plus • Do you provide references, testimonials, and pictures? • Please check out my website, Facebook page & Yelp reviews • Do you belong to any professional organizations? • Association of Bridal Consultants & Chino Valley Chamber of Commerce • Is wedding planning your part-time or full-time job? • Full-Time, I also run my Professional Organizing business full-time • Do you work alone, with a partner, or with a team? • I mostly work alone, additional staff is brought in when needed • How many weddings do you plan at a time? • I plan events simultaneously (sometimes less, sometimes more) but I do not deter from giving each client the attention they deserve • What is your contingency plan for “Day Of” emergencies? • I plan for every possible emergency, from natural to man made. I have a contingency plan in place for the venue and each vendor I’m working with. I also have a list of “back-up” vendors who I have worked with in the past. I maneuver all situations in a professional manner by reacting quickly, smiling and being courteous. • What services do you provide? • Event design & planning for all kinds of events, small & big

12. Initial Consultation INFORMATION PACKET FAQ 2-3 • How do you charge for your services? • I offer packages along with a la carte services • Do you provide a timeline leading up to the wedding day? • Yes • Do you have package plans that save money? • My packages are reasonably priced and I’m willing to work with clients budgets • Do you create unique signature wedding themes? • Yes, each wedding is unique on its own; I add custom touches to bring out my clients’ personality & create a night to remember. • Do you receive commissions or referral fees from vendors? • No. If a vendor offers a referral fee, I ask that it be discounted from my client’s invoice • What is the time frame and frequency of planning meetings? • This is determined by the type of service contract my client signs up for • What is your policy on telephone and email communications? • Unlimited • Do you meet with vendors and validate vendor contracts and “Day Of” commitments? • Yes • Do you coordinate out-of-town guests’ transportation and lodging? • Yes • Can you work within a limited budget? • Yes, I prefer it • Which events are you available to attend prior to the wedding day? • These are specified on each service contract • What is your attire for the wedding day and other events? • Business Casual • Do you have experience with our intended venue & vendors? • Yes • Do you have a preferred vendor list? Discount connections? • Yes, it is attached in this welcome packet

13. Initial Consultation INFORMATION PACKET FAQ 3-3 • What is your policy on last minute changes, emergencies & cancellations? • Last minute changes are charged on an hourly basis • Emergencies are charged on an hourly basis & emergency type • Cancellation Policy • Deposits (depending on the type of service) • Full refund within 7 days of signing contract • 50% refundable after 7 days of signing contract • Non-Refundable after 30 days of signing contract • What deposit is required? When is the balance due? Refund schedule? • 50% is required for all contracted services • Balance is due 7 days prior to event • Refund Schedule – see Cancellation Policy • What payment methods do you accept? • PayPal, Cash & Checks • Can you give me an example of a disaster you have averted? • During the government shut down, my clients were unable to have their ceremony in a government run park so I had to find an alternate ceremony site and transportation for their out of town guests.

14. Initial Consultation INFORMATION PACKET MY PREFERRED VENDORS LA Budget Wedding Photographer* http://labudgetweddingphotographer.com/ Weddings by Terri* http://www.weddingsbyterri.com/ A Night to Remember DJ Entertainment* http://www.eventective.com/provider/Website.aspx?num=462142 Some Crust Bakery* http://www.somecrust.com/ Gigi’s Catering* https://www.facebook.com/GiGisCatering?ref=br_rs *Discounts valid upon contracted services of A Night to Remember Event Design & Planning

15. Initial Consultation INFORMATION PACKET WEDDING PACKAGES DUSK $800 Wedding “Day” Coordination Consists of meeting with the couple about a month before their wedding to obtain all the details needed to coordinate their wedding day from beginning till end. I confirm with all the vendors the couple has already hired. Together we create a time line and final to-do list to be completed by the wedding day. They’ve done all the work, leaving the rest to me. TWILIGHT $1200 Partial Planning & Wedding “Day” Coordination Great option for couples who would like to do some of the planning but need some guidance in the right direction. Assist with contracting the remaining vendors and provide advice to the couple on the design of their wedding. MIDNIGHT (*starts at $1600) Complete Planning & Execution of your Wedding For the couple who need a planner from the beginning of the planning process all the way to the wedding day! I highly recommend it for couples who work full time and have really busy schedules. I’ll design & plan the wedding of your dreams; my muse is your budget & style. Enjoy your wedding day to the fullest and leave ALL the details to me. Details to follow

16. Initial Consultation INFORMATION PACKET

17. Initial Consultation INFORMATION PACKET

18. Initial Consultation INFORMATION PACKET A LA CARTE & OTHER SERVICES

19. Initial Consultation INFORMATION PACKET “DAY OF” SERVICES CONTRACT

20. Initial Consultation INFORMATION PACKET UPCOMNG BRIDALS SHOWS Bride World Exposhttp://www.brideworld.com/events.mv January 4 – O.C. Fair Event Center January 5 – Double Tree Hotel Ontario January 12 – L.A. Convention Center Bridal Shows SoCal http://www.bridalshowsocal.com/#!bridal-shows/c1yn8 May 5 – Westbridge Golf Club La Habra Expo Bridal Eventshttp://www.expco bridal.com January 19 – Avenue of the Arts Wyndham Costa Mesa February 9 – Hyatt Regency Newport Beach

21. Initial Consultation INFORMATION PACKET SEASONAL WEDDING DESIGNS Winter Colors may include icy blues, greys, silvers, iridescent & pearl Incorporate natural elements snowflakes, tree branches Wedding Favors could be Hot Cocoa To Go Mason Jar or Snowflake Wine Bottle Stoppers Local Cabins & Mountain Resorts are ideal venues Sleigh & Carriage Rides add that winter wonderland touch

22. Initial Consultation INFORMATION PACKET SEASONAL WEDDING DESIGNS Spring Colors may include pinks, soft yellows, purple lavenders and pastel orange Incorporate natural elements flowers, trees, grass, butterflies Wedding Favors could be Seedlings in a Jar or Hanging Lanterns Local Cabins & Mountain Resorts are ideal venues, Country Clubs also provide a nice view & back drop Flower Crowns & Bright Blooms add that spring touch

23. Initial Consultation INFORMATION PACKET SEASONAL WEDDING DESIGNS Summer Colors may include aqua & dark blues, yellow, orange gold tones Incorporate natural elements ocean, fields, fruits Wedding Favors could be S’more Bundles or Succulents Ocean view, Mountaintop and Park venues are ideal Cool Sea breezes and Refreshing Beverages create the perfect summer setting

24. Initial Consultation INFORMATION PACKET SEASONAL WEDDING DESIGNS Fall Colors may include orange, dark reds, gold, hazel & dark brown Incorporate natural elements pumpkins, trees, leaves Wedding Favors could be Miniature Wooden Birdhouses or Caramel Apples Local Cabins & Mountain Resorts are ideal venues; Barns are also add a natural fall element Pumpkin and Spice Desserts and Sweet Red Wine make a tasteful end

25. Initial Consultation INFORMATION PACKET BRIDAL SHOWER THEMES The Spa Shower Let someone else do the work of relaxing the crowd. You can bring the group to a spa or have aestheticians come to you with their magic potions and talents. Note: If guests want to have facials done, you shouldn't plan this shower too close to the wedding date. No one wants to be blotchy on the big day. The Wine and Cheese-Tasting Shower Nothing breaks the ice better than food, so why not make the shower all about exciting peoples' palates? Wine or cheese tastings encourage guests to nibble, compare, and talk. Local cheesemongers and wine merchants are usually happy to select a tasting menu, but you can also turn to online cheese and wine specialists for reliable, easy, delicious results. The Craft Shower A perfect solution for hosts on a budget or for the bride who has everything, the craft shower allows guests to get creative and have a great time making something the bride can really use. Gather scrap-booking supplies and encourage guests to bring photographs, recipes, and other memorabilia from the friendships. The project of the party will be to adorn the pages of a keepsake book for the bride to take home. www.realsimple.com

26. Initial Consultation INFORMATION PACKET OTHER EVENT DESIGNING & PLANNING Destination Weddings Commitment Ceremonies Quinceaneras Sweet Sixteens Corporate Events Fundraisers Baptisms Birthday Parties Holiday Parties Themed Parties Family Reunions Memorial Services

27. Follow-up CALL & EMAIL A week after our initial consultation, I send Jessica & Ernie a follow up email message along with a quote for Complete Wedding Design & Planning. I also called them to confirm they received my email message and to check if they had any questions. A few days later, the couple decided to contract my wedding planning services; a second consultation is arranged.

28. Second Consultation WEDDING BUDGET SHEET

29. Second Consultation WEDDING PARTY CHECK LIST • Maid of Honor’s Checklist • Helps the bride select bridesmaids’ attire • Helps address invitations and place cards • Attends as many prenuptial events as possible • Organizes bridesmaids’ gift to the bride. Usually gives an individual gift to the couple • Makes sure that all the bridesmaids, the flower girl, and the ring bearer are at fittings, the rehearsal, and the ceremony on time • Is expected to attend the rehearsal and is included at the rehearsal dinner • Walks in processional and recessional • Holds the groom’s wedding ring • Helps with the bride’s gown • Arranges the bride’s veil and train before the processional and recessional • Makes sure the bride’s gown is “picture perfect” throughout the day • Holds the bride’s bouquet during the ceremony • Witnesses the signing of the marriage certificate • Stands in the receiving line • Keeps the bride on schedule • Helps the bride change into her going away clothes • Takes care of the bride’s gown and accessories after the reception • Pays for own wedding attire and transportation to the wedding

30. Second Consultation WEDDING PARTY CHECK LIST • Bridesmaid’s Checklist • Helps the bride select bridesmaids’ attire • Helps address invitations and place cards • Attends as many prenuptial events as possible • Organizes bridesmaids’ gift to the bride. Usually gives an individual gift to the couple • Makes sure that all the bridesmaids, the flower girl, and the ring bearer are at fittings, the rehearsal, and the ceremony on time • Is expected to attend the rehearsal and is included at the rehearsal dinner • Walks in processional and recessional • Holds the groom’s wedding ring • Helps with the bride’s gown • Arranges the bride’s veil and train before the processional and recessional • Makes sure the bride’s gown is “picture perfect” throughout the day • Holds the bride’s bouquet during the ceremony • Witnesses the signing of the marriage certificate • Stands in the receiving line • Keeps the bride on schedule • Helps the bride change into her going away clothes • Takes care of the bride’s gown and accessories after the reception • Pays for own wedding attire and transportation to the wedding

31. Second Consultation WEDDING PARTY CHECK LIST • Best Man’s Checklist • Organizes a pre-wedding party for the groom • Coordinates the ushers’ gift to the groom. Usually gives an individual gift to the couple • Is expected to attend the rehearsal and is included in the rehearsal dinner • Gets the groom dressed and to the ceremony on time • Makes sure the groom’s wedding related expenses are prepared (Officiant fee, tips, etc.) • Makes sure the groom has the marriage license with him • Delivers any payment toe Officiant, sexton, and ceremony musician(s), as prearranged • Enters the sanctuary with the groom • Takes care of and holds the bride’s wedding ring • Makes sure all ushers and properly attired and in place on time • Walks in the recessional • Witnesses the signing of the marriage certificate • Drives the bride and groom to reception, if no driver is hired • Helps welcome guests at reception • Offers first toast to bride and groom at reception • Dances with the bride, maid of honor, mothers, and single female guests • Helps the groom get ready for the honeymoon • Gathers up and takes care of groom’s wedding clothes after he changes • Has a car ready for the bride and groom to leave the reception or perhaps drives them to their next destination

32. Second Consultation WEDDING PARTY CHECK LIST • Usher’s Checklist • Expected to attend the rehearsal and is included at the rehearsal dinner • Receives any lists of guests who are to be seated in a specific pew and is aware of the importance and sequence of seating special guests, such as the mothers and grandmothers of the bride and groom • Makes sure that programs, if used, are handed to guests when they are seated • Makes sure that people who are designated to receive special flowers or corsages do, if the flowers have not been delivered to the recipients beforehand • Checks that all ushers are dressed properly and wearing their boutonnieres on the left side, stem down • Makes sure that the ushers know how to usher: how to greet guests, how to offer an arm to a single woman guest, and how to precede a couple to their seats • Helps gather the wedding party for photographs either before or after the ceremony and ensures that transportation arrangements have been made for all members of the wedding party to and from the ceremony • Completes entire Groomsmen and Ushers Checklist, as needed

33. Second Consultation WEDDING PARTY CHECK LIST • Groomsmen’s Checklist • Participate in party for the groom, if there is one • Contribute to the ushers’ gift to the groom. Usually gives an individual gift to the couple • Expected to attend the rehearsal and the rehearsal dinner • Review any special seating situations with the head usher before the ceremony begins • Greets guests as they arrive • Seat the eldest women first if a group of guests arrive simultaneously • Ask guests whether they are to be seated on the bride’s side or the groom’s side • Offer their right arm to female guests (with the guest’s escort walking behind) or ask couples to follow behind (leading couple to their seat) • Walk to the left side of a male guest • Hand each guest a program when they are seated • Put the aisle runner in place after guests are seated and before the processional begins • Know the order of seating per tradition such as special guests, grandmothers of the bride and groom, and bride’s mother last • Remove pew ribbons, one row at a time, after the ceremony • Close windows and check pews for programs or articles left behind after the ceremony • Are prepared to direct guests to the reception site (having extra maps available, if used) • Dance with bridesmaids and other guests at the reception • Look after elderly relatives or friends • Participate in garter ceremony and encourage other single men to participate • Coordinate return of rented apparel with head usher or best man • Pay for own wedding attire and transportation to the wedding

34. Second Consultation WEDDING PARTY CHECK LIST • Mother of the Bride’s Checklist • Hosts an engagement party (the bride’s family traditionally gets the first opportunity) • Helps couple to decide on sites or assists in making other big planning decisions • Usually contributes to the wedding budget • Assists the bride in putting together the family’s guest list • Offers suggestions for special family or ethnic ceremony traditions • May help bride to shop for wedding gown and accessories • Chooses own wedding day outfit (may consult with mother of the groom about formality) • Along with the maid of honor and bridesmaids, may plan and host bridal shower • On wedding day help bride to get ready • May accompany daughter and husband to ceremony • Walk in recessional with husband following wedding party • Greet guests in receiving line • May be announced along with husband • Sits in an honored place at parent’s table • May assist with coordinating vendors • May host a post-wedding brunch

35. Second Consultation WEDDING PARTY CHECK LIST • Father of the Bride’s Checklist • Hosts an engagement party (the bride’s family traditionally gets the first opportunity) • Helps couple to decide on sites or assists in making other big planning decisions • Usually contributes to the wedding budget • May select hotel for out of town guests and reserve a block of reduced rate rooms • Rents own formalwear (work with couple to coordinate with wedding party) • Helps pick up out-of-town guests from airport. May also arrange transportation to and from the wedding • Typically travels to ceremony with the bride • Walks daughter down the aisle • Gives the bride away during the ceremony • Escorts the mother of the bride out following the wedding party • Greets guests in the receiving line • May be announced with wife at reception • May make a welcoming speech • Sits in an honored place at the parent’s table • Toasts the newlyweds after the best man makes his speech and the groom responds • Dances with the bride • May take care of vendor balances at the end of the reception

36. Second Consultation WEDDING PARTY CHECK LIST • Mother of the Groom’s Checklist • Contacts the mother of the bride if the families are not acquainted (or plans a celebration if you have met) • Attends (first) engagement party if the bride’s family hosts one • Along with husband, may host an additional engagement party for the groom’s side of the family • Usually contributes to wedding budget • May help couple decide on sites and/or make other big planning decisions • Helps group to put together family’s guest list • Offers suggestions for special family or ethnic ceremony traditions • May help bride shop for her wedding gown • Chooses own wedding day outfit (may consult with mother of the bride about formality) • Along with husband, plans and hosts the rehearsal dinner • Escorted out following the wedding party and the bride’s parents • Greets guests in the receiving line • May be announced with husband at the reception • Sits in an honored place at the parent’s table • Does mother-son dance with groom • Attends post wedding brunch (if held)

37. Second Consultation WEDDING PARTY CHECK LIST • Father of the Groom’s Checklist • Attends (first) engagement party, if the bride’s family hosts one • Along with wife, may host an additional engagement party for groom’s side of the family • Along with wife, may contribute to the wedding budget • May help couple decide on sites and/or make other big planning decisions • Rents own formalwear (after talking with couple to coordinate with wedding party); attends fittings as needed • Along with wife, plans rehearsal dinner • May travel to ceremony with the groom and the best man • May escort wife to her sear right before the mother of the bride is seated • Escorts mother of the groom out after wedding party and bride’s parents • Greets guests in the receiving line • May be announced with wife • May make a welcoming speech • Sits at an honored place at the parent’s table • May toast the newlyweds • May settle final bills with wedding vendors • Attends or hosts post-wedding brunch

38. Second Consultation WEDDING PARTY CHECK LIST • Flower Girl’s Checklist • Dress and accessories should be paid for by her family • Attends the rehearsal although she usually does not attend the rehearsal dinner • In the processional, walks alone directly before the bride and her father • Often scatters petals from a basket she holds, although this is sometimes too overwhelming a responsibility for a young girl to manage in front of a large group of people. It is usually easier for her to carry either a small basket of flowers or a tiny nosegay of flowers similar to those carried to those carried by the bridesmaids • In the recessional, walks with the ring bearer, directly behind the couple • The bride may hire a babysitter or ask one of the bridesmaids to look after the flower girl, to be in charge of checking her appearance and making sure she is present for formal pictures, helping her manage her food at the reception, and escorting her to the ladies room

39. Second Consultation WEDDING PARTY CHECK LIST • Ring Bearer’s Check List • His attire should be paid for by his family • Attends the rehearsal although he usually does not attend the rehearsal dinner • He immediately precedes the flower girl in the processional • Carries either the actual rings or a facsimile of the rings (often a practical idea), on a white velvet or satin cushion. If the rings are genuine, they should be fastened to the cushion with a very thin thread or placed over a firmly fixed hatpin. The best man takes the rings from the cushion at the right moment • Walks with the flower girl in the recessional, directly behind the bride and groom • The bride may hire a babysitter or ask one of the ushers to look after the ring bearer, to be in charge of checking his appearance, making sure he is present for formal pictures, helping him manage his food at the reception, and escorting him to the men’s room

40. Second Consultation MARRIAGE LICENSE REQUIREMENTS • General Requirements • Applicants must be unmarried • Minimum age requirement is 18 years. • Valid photo I.D. required, such as: • Driver's license • State issued I.D. card • Passport • Military service or military dependent I.D. card • Alien registration card (formerly known as “Green” card) • I.D. card issued by the U.S. Government • Marriage License Application • San Bernardino County Marriage • License Application form (ENGLISH) • License Application form (SPANISH) • Determine Type of Marriage License you Require • Regular Public License ($88.00) • Open to the public • May be used anywhere in the State of California • One witness required. (Besides person performing ceremony) • Confidential License ($90.00) • Not open to the public • Photocopies issued to couple only • Ceremony must take place in San Bernardino County • No witnesses required • Applicants must be living together as spouses • APPEAR IN SAN BERNARDINO COUNTY CLERK'S OFFICE • Please call (855) 732-2575 and select option #5 "County Clerk" to schedule an appointment from 8:00 a.m. - 3:30 p.m., Monday–Friday, excluding holidays. • Couples will be directed to a kiosk to enter their information from the marriage license application form (step 3 above). • Once the information has been entered into the computer, couples will be directed to a County Clerk window to proofread the license, take their oath, show valid identification, sign the license and provide any necessary additional documentation (such as divorce records, etc.) to complete the marriage license issuance process. • The original marriage license will be issued to the couple

41. Second Consultation CIVIL CEREMONY DATA SHEET

42. Second Consultation MY EMERGENCY KIT • Health • Antacid • Antihistamine, cold remedy • Any prescription medications • Aspirin, Tylenol, or Advil • Band Aids • Hard candy or flavored cough drops • Pepto-Bismol or other antacid/upset stomach aid • Smelling salts • Tampons, pads • Sunscreen (if outdoors) • Beauty/Grooming • Dusting powder for before pictures are taken • Hair spray, brush, barrettes and/or bobby pins • Hand lotion, handy-wipes • Kleenex • Makeup • Perfume • Nail polish and remover • Small hand towel • Toothbrush and toothpaste • Attire • ‘Throwaway’ garter • Clear nail polish for runs in hose • Earring backs • Emergency buttons • Flat shoes or ballet slippers (if necessary) • Iron • Pantyhose (extras for emergencies) • Safety pins • Masking tape (last minute ripped hems) • Small sewing kit, including thread matching entire party’s attire • Miscellaneous • Directions to reception with copies • Phones numbers of all service personnel • Small flashlight • Cell phone • Something to drink (bottled water, juice, other favorite beverage) • Straws (avoid lipstick smudge) • Cake knife

43. Second Consultation HELPFUL RESOURCES Kristofer Anderson Marriage & Family Counseling 3200 Guasti Rd. Suite 100 Ontario, CA 91761 (909) 262-1768 www.krisanderson.com Jane Chiu, MFT Counseling Montclair, CA 91761 (909) 833-0081 www.janechiumft.com The Healing Shoppe and Learning Center 316 N Mountain Upland, CA 91761 (909) 949-0403 www.thehealingshoppe.com

44. Second Consultation SMALL GIFT OF GRATITUDE When planning your wedding you’ll constantly be writing and jotting down notes. The best thing to do is to have a central place (like this note book) to keep all these notes and ideas.