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Module 7 Implementing Strategies: Management & Operations Issues. Strategy Formulation Positioning forces before the action Focus on effectiveness Primarily intellectual Requires good intuitive and analytical skills Requires coordination among a few people. Strategy Implementation
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Module 7Implementing Strategies: Management & Operations Issues
Strategy Formulation Positioning forces before the action Focus on effectiveness Primarily intellectual Requires good intuitive and analytical skills Requires coordination among a few people Strategy Implementation Managing forces during the action Focus on efficiency Primarily operational Requires special motivation and leadership skills Requires coordination among many people Strategy Formulation vs. Implementation
Nature of Strategy Implementation Management Perspectives • Shift in responsibility Strategists Divisional or FunctionalManagers
Establish annual objectives Devise policies Allocate resources Alter existing organizational structure Restructure & reengineer Revise reward & incentive plans Minimize resistance to change Match managers to strategy Develop a strategy-supportive culture Adapt production/operations processes Develop an effective human resources function Downsize & furlough as needed Link performance & pay to strategies Management Issues Central to Strategy Implementation
Purpose of Annual Objectives • Basis for resource allocation • Mechanism for management evaluation • Major instrument for monitoring progress toward achieving long-term objectives • Establish priorities (organizational, divisional, and departmental)
Annual Objectives • Horizontal consistency of objectives • Vertical consistency of objectives
Policies • Policies set boundaries, constraints, and limits on the kinds of administrative actions that can be taken to reward and sanction behavior
Resource Allocation Four Types of Resources Financial resources Physical resources Human resources Technological resources
Managing Conflict • Conflict not always “bad” • Lack of conflict may signal apathy • Can energize opposing groups to action • May help managers identify problems
Managing Conflict • Approaches for managing and resolving conflict • Avoidance • Defusion • Confrontation
Matching Structure with Strategy • Structure dictates how objectives and policies will be established • Structure dictates how resources will be allocated • Changes in strategy often lead to changes in organizational structure
Basic Forms of Structure • Functional Structure • Divisional Structure • Strategic Business Unit Structure (SBU) • Matrix Structure
Functional Structure • Group tasks and activities by business function
Divisional Structure • Can be organized in one of four ways: • By geographic area • By product or service • By customer • By process
Strategic Business Unit Structure (SBU) • Group similar divisions into strategic business units and delegate authority and responsibility for each unit to a senior executive who reports directly to the chief executive officer
Matrix Structure • The most complex of all designs because it depends upon both vertical and horizontal flows of authority and communication
Restructuring, Reengineering, and E-engineering • Restructuring is called • Downsizing • Rightsizing • Delayering
Restructuring, Reengineering, and E-engineering • Cornerstones of Reengineering • Decentralization • Reciprocal interdependence • Information sharing
Tests for Performance-Pay Plans Does the plan capture attention? Do employees understand the plan? Is the plan improving communication? Does the plan pay out when it should? Is the company or unit performing better?
Managing Resistance to Change • Force change strategy • Educative change strategy • Rational or self-interest change strategy
Creating a Strategy-Supportive Culture • Formal statements of organizational philosophy • Design of physical spaces • Deliberate role modeling, teaching, and coaching • Explicit reward and status system • Stories, legends, myths, and parables
Creating a Strategy-Supportive Culture • What leaders pay attention to • Leader reactions to critical incidents and crises • Organizational design and structure • Organizational systems and procedures • Criteria for recruitment, selection, promotion, leveling off, retirement, and “excommunication” of people
Production/Operations Concerns • Production processes typically constitute more than 70% of a firm’s total assets
Production/Operations Decision Examples • Plant size • Inventory / Inventory control • Quality control • Cost control • Technological innovation
Human Resource Concerns • Assessing staffing needs/costs • Furloughs • Developing performance incentives • ESOPs • Work–life balance issues • Matching managers with strategy
Corporate Wellness Programs • Wellness of employees has become a strategic issue for many firms