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Explore how public opinion is shaped and influenced by political leaders and interest groups. Learn about propaganda techniques and measurements of public opinion. Discover the role of interest groups and how they try to influence government and public opinion. Understand the importance of citizen participation in government through voting and speaking out on important issues.
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Section 1:Shaping Public Opinion Section 2:Interest Groups Section 3:Taking Part in Government Chapter 11The Political System
Section 1: Shaping Public Opinion The Main Idea Political leaders and interest groups find many ways to shape public opinion and influence the beliefs of American citizens. Reading Focus • What is public opinion, and how is it shaped? • What is propaganda, and what are six common propaganda techniques? • How is public opinion measured?
Section 1: Shaping Public Opinion People’s opinions are influenced by • Family, friends, teachers, and clubs. • Information from mass media: television, newspapers, magazines, radio, and the Internet.
Section 1: Shaping Public Opinion The importance of staying informed • Democracy requires informed citizens. • Well-informed citizens must recognize differences between facts and opinions.
Section 1: Shaping Public Opinion Propaganda • Propaganda is ideas spread to influence public opinion, consumers, and voters. • Mass media and communications technology enable the spread of propaganda.
Section 1: Shaping Public Opinion Propaganda methods: • Concealed propaganda attempts to fool people. • Revealed propaganda makes people aware that it is trying to influence them. • Propaganda techniques: bandwagon, card stacking, glittering generalities, name-calling, plain-folks appeal, and testimonials
Section 1: Shaping Public Opinion Measurements of public opinion: • Elections • Polls or surveys—take opinions of “samples” of population • Wording of polls, number of responses and the sample population influence the outcome of polls. • Polls may also influence public opinion.
SECTION 1 Measuring Public Opinion elections polls Question: How is public opinion measured?
Section 2: Interest Groups The Main Idea Interest groups work to persuade the government to adopt particular policies and address specific issues. Reading Focus • What are interest groups, and what are the different types of interest groups? • How do lobbyists try to influence government and public opinion? • Do interest groups have too much power?
Section 2: Interest Groups Interest Groups • Organizations that seek to influence government policy • Also known as pressure groups or lobbies • Lobbies do not seek to influence elections like the political parties do. • Lobbies may represent economic interests, social interests, or general public interest.
Section 2: Interest Groups Different types of interest groups: • Business associations, labor unions, farm organizations, veterans’ organizations, teachers’ associations, and consumer groups • Public interest groups • Ex. AARP, Habitat for Humanity, U.S. Chamber of Commerce
Section 2: Interest Groups Criticism of interest groups: • Interest groups are too involved in lawmaking. • Well-funded and organized groups receive too much attention • other interests are not equally represented.
Section 2: Interest Groups How do lobbyists try to influence opinion? • Propose, research, and help write bills for Congress • Testify at committee hearings and may present evidence • Supply lawmakers with information • Advertise in the mass media • Supply workers and funds to election campaigns
SECTION 2 How Lobbyists Influence Opinions Question: How do lobbyists try to influence government and public opinion? • Argue for or against legislation • Ask congressmembers to sponsor bills • Supply information, help write bills • Testify at hearings • Advertise • Provide workers and contributors for candidates • Urge people to contact public officials
Section 3: Taking Part in Government The Main Idea Americans can participate in government by voting and speaking out on the issues that matter to them. Reading Focus • What are the four ways that all citizens can participate in government? • Why is voting important, and why do so few U.S. citizens vote? • How do volunteers and interest groups help political campaigns?
Section 3: Taking Part in Government Four ways of participating in government: • Vote in local, state, and national elections • Work for political parties • Speak out on public issues • Work to improve our communities
Section 3: Taking Part in Government Voting • A right and a responsibility • Expresses our opinions about our leaders and their policies • U.S. voter turnout is one of the lowest in the world. • Apathy, failure to register, illness, dissatisfaction with the candidates, location, and residency requirements contribute to poor voter turn-out. • The 1916 and 2000 elections demonstrate the importance of every vote.
Section 3: Taking Part in Government Volunteers and interest groups help political campaigns through: • Telephone and door-to-door campaigning • Distribution of literature on the street • Mailings • Interest groups provide volunteers and funds via political action committees.
SECTION 3 How Citizens Can Participate in Government speaking out on issues working for a political party voting contacting public officials volunteering in the community Question: What are five ways that citizens can participate in government?
Chapter11 Wrap-Up • 1. How does the use of propaganda differ in totalitarian societies and democratic societies? • 2. What is the purpose of polls? Why must polls use representative samples? • 3. How do interest groups differ from political parties? • 4. Identify ways that lobbyists try to influence public policy and opinion. • 5. How can citizens take party in the political system? • 6. Why is voting important? Why do so few Americans vote?