SME Digital Awards 2019 Submission Guidelines

1. 2019 SME DIGITAL AWARDS Nominations Submission Template

2. Entry Guidelines & Deadline • The deadline for campaign submission is March 15, 2019 for Early Bird Fee or by March 29, 2019 for Regular Entry Fee • Fill out the entry form and pay the entry fee online. If an entry is submitted to multiple categories, fees are payable for each category in which an entry is submitted.  Payments by check need to be received by the SME before the local Jury starts to review the entries or the Nomination will be disqualified. • Include all requested information and materials using the SME’s PowerPoint template as a guide, the look & feel can be branded according to the submission. • Keep in mind that an International Jury will be selecting the 2019 winners. A Local Jury will select the shortlist. • The submitted entry package will be used for judging purposes, make sure images and videos are imported into the document. • Participants should highlight what were the promotion’s or campaign goals, timing, strategy and results. Strongly Suggested: provide screen shots of third party analytics reports. • Participating campaigns or projects can only compete in up to 3 categories. Each category must have a different PowerPoint presentation emphasizing the execution and results for each category. • Participations must be submitted online at: digital.smepr.org or via email: eventos@smepr.org • The SME’s Digital Committee reserves the right to disqualify incomplete applications. Both the Local and International Jury reserve the right to reassign a submission’s category if needed. • Campaign submissions can be in English or Spanish and should not exceed 25 slides. • Refer to SME Digital Awards Rules & Procedures for all the details regarding nominations.

3. Objective In this slide explain: • Was the target audience drawn from existing customers or new customers? • What was the business problem that needed to be addressed? ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**

4. STRATEGY In this slide explain: • What was the strategy of the campaign? • Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome. ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**

5. VIDEO SUMMARY OPTIONAL: All finalists will be required to submit a 2 minutes video. If you wish to include it from the start, you can do so here. Keep in mind that it can not exceed 2 minutes and make sure you answer all the questions in the next slides. Incomplete cases will be disqualified. The video does not substitute the slides. ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**

6. EXECUTION Use the next slides to: • Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome (100 words) • Include only the representative pieces that communicate the full extent of the idea, for the category that is being submitted • What is the strength of the idea on this specific category ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**

7. EXECUTION • Place artwork, ads or videos here. Make sure to include examples of the executions made for each media used. (They have to be embedded to this Presentation) ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**

8. EXECUTION • Place artwork, ads or videos here. Make sure to include examples of the executions made for each media used. (They have to be embedded to this Presentation) ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**

9. EXECUTION • Place artwork, ads or videos here. Make sure to include examples of the executions made for each media used. (They have to be embedded to this Presentation) ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**

10. RESULTS Please provide key insight to the post campaign results REACH:(no more than 30 words) Ex: The _______ campaign reached _____ people. ANALYTICS: (no more than 40 words) Ex: Twitter gathered _____tweets in _____, ______ shared tweets and an average dwell time on the site of ___seconds. Post campaign research: (no more than 30 words) Ex: The ___________ grew ___% from ___ in 2017 to ____ in 2018, due to _______. • ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**

11. RESULTS Taking into account the category in which this case is being nominated, provide data that shows your results. The following examplescan give you an idea on how to report key insight to the post campaign results; include only those that apply to your submission, erase the ones that don’t apply and feel free to include other information. ** Remember to erase the instructions above and examples that do not apply when submitting your nomination, just keep the slide title** Web Pageviews: ___________ in 2018; a ____% increase from _________ in 2017 New visitors: ____________ vs. Return visitors: __________ Average Time on Page: ________ Total conversions: ____________ App App Installs: __________ Unique Users: _________ Time in App: __________ Facebook Likes: ___________ Comments: __________ Shares: ____________ Organic Reach: _________ Engagement: __________ Click-through rate (CTR): ____________ Video Engagement rate: Video Clicks: ________ Video Views: ___________ Minutes Watched: __________ Video Complete Rate: ________ Click-through rate (CTR): ____________

12. RESULTS VS. OBJECTIVES Use the next slides to: • Explain why the creative execution was relevant to the product or service (100 words) • Explain the strength of the creative and originality • Describe why it is most appropriate to the brand ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**

13. RESULTS VS. OBJECTIVES Use the next slides to: • Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience, relationships built and overall return on investment (100 words max) ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**

14. RESULTS VS. OBJECTIVES • Providing screenshots of third party analytics results is highly encouraged • Use more than one slide to make sure they are at a legible size ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**

15. RESULTS VS. OBJECTIVES • Screenshots of third party analytics results, make sure they are at a legible size ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**

16. WHY THIS CAMPAIGN SHOULD WIN • Explain what makes your work an outstanding one, take into consideration: • Strategy • Originality and innovation • Graphic design, functionality & usability • Copywriting/content & message • Results and impact to the strategic objective • Integration, consistency and use of digital across all platforms ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**

17. Campaign information As it should appear in the shortlist if selected: • Entry title: • Category: • Name of Brand: • Name of Agency: • Entry Submitter: • Credits: • Campaign dates: • All media used: