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In 2002, a restaurant faces the decision of implementing a reservations policy due to a steady increase in reservation requests, particularly for dinner service. This move could provide advantages such as better volume control but may also interfere with the casual dining image and risk alienating loyal customers. The impact on walk-in traffic remains uncertain. The management is evaluating the pros and cons before deciding on the reservations policy.
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Operations, 2002 Reservations Policy
Reservations Policy • Restaurant currently accepts no reservations • Management considering instituting reservations policy • Currently receive steady reservation requests, especially for dinner
Reservations: Advantages • Allows management to control volume more efficiently • A feature of higher-caliber restaurants
Reservations: Disadvantages • Interferes with image of casual dining • May alienate steady customers • Not known how it would affect walk-in traffic