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Simulation Presentation Team Erie

Simulation Presentation Team Erie. Sonny Doan Christian Garza Hailee Petty Daniel Webb. Mission Statement. Our mission is to provide our customers with quality products that provide innovations unseen in the market place. Vision Statement.

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Simulation Presentation Team Erie

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  1. Simulation PresentationTeam Erie • Sonny Doan • Christian Garza • Hailee Petty • Daniel Webb

  2. Mission Statement • Our mission is to provide our customers with quality products that provide innovations unseen in the market place.

  3. Vision Statement • To provide customers with innovative products that exceed consumer and investor expectations. Our company will achieve this by making investments to Total Quality Management and by providing our investors with annual dividends.

  4. Initial Strategy • Broad cost leader strategy • Focus on both low and high tech market segments. • Lowers the cost of goods sold through investments to TQM. • Offer products at a lower price than competitors.

  5. Emergent Strategy • Niche cost leader strategy • Focus on low tech market segment. • Lower cost of goods sold through investments to TQM. • Offer products at a lower price than competitors.

  6. Industry Analysis • A – Broad Cost Leader • B – Niche Cost Leader • C - Differentiator • D - Differentiator • E – Broad Cost Leader • F – Differentiator

  7. Strategic Decisions • Rd 1, 2: Niche differentiation • Rd 3: Begin TQM Initiatives

  8. Strategic Decisions • Rd 4-6: Increase Automation • Decrease Labor Cost, Variable Cost • Increase Contribution Margin • 50% - 60%

  9. Strategic Decisions • Rd 6: Begin Production of another Low Tech • Gain market share • Rd 7-9: Price Analysis, Adjustment • Price differentiation • Segmentation

  10. Lessons • DO’s • Reduce Variables Costs • Assess Market Competitors • Don'ts • Neglect Customer Satisfaction • Simplify Forecasting

  11. Evaluation • The game was definitely a learning experience • A little too hard • Time consuming • Liked that we worked in groups

  12. Questions? • Questions about Team Erie? • Suggestions for Team Erie?

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