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Creating Online Visibility for Community College: Locally, Nationally & Beyond

2013. Creating Online Visibility for Community College: Locally, Nationally & Beyond. How Do Students Choose a College?. The Start.

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Creating Online Visibility for Community College: Locally, Nationally & Beyond

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  1. 2013 Creating Online Visibility for Community College: Locally, Nationally & Beyond How Do Students Choose a College?

  2. The Start • The American Association of Community Colleges (AACC), AboutEdu (a nonprofit online education consumer group) and online leaders from community colleges across the country came together to collaborate & form the foundation of the OCC. • OnlineCommunityColleges.org (OCC) - a student-focused, trusted,searchable website featuring the online degree and certificate programs of community colleges. The OCC creates online visibility for CC through online marketing strategies. • The LeCroy Center (part of the DCCCD) – through the RFP process was chosen to be the operational manager of the OCC.

  3. Why the Need?

  4. Targets • Online students – displaced workers, traditional students, low income, unemployed, skills enhancement and 2nd/3rd careers • Providing a trusted and affordable option – students are too often guided to online education providers with the largest marketing budgets and the higher tuitions. Customer Service • Assisting students in the next step in their education – phone, email, request form, live chat & texting

  5. Collaboratively Together - The 10OCC member colleges… • Serve more than 600,000 students nationwide • Have an inventory in excess of 2,000 online courses

  6. Student-Focused Website

  7. Marketing to Students Online Ads/Focus • Ads across national sites and keyword search (YouTube, Best Buy, USA Today and beyond) Print(minimal) • Newsweek – Best of Colleges & Universities Special Edition *Print is primarily used for college/member recruitment

  8. Marketing to Students National marketing efforts began in March 2012, these include display advertising and keyword search. In such a short amount of time, the OCC is already Achieving AMAZING results! To date: - 15,000,000 impressions (the amount of times the OCC ads were viewed on national websites by prospective online students) - 50,000 visits to the website (clicks/visits to the OCC website) These numbers will continue to grow!

  9. Display Ad Example

  10. Email & Social Media

  11. Q&A Theresa Roffino, OCC/LeCroy, troffino@dcccd.edu Kathy McFatter, OCC, kmcfatter@dcccd.edu For more information on OnlineCommunityColleges.org Email or call toll free 1-855-A to Z OCC (286-9622)

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