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Usage Number of Pages Found by Search Engines for Business Analytics Alex Zolot, PhD

Usage Number of Pages Found by Search Engines for Business Analytics Alex Zolot, PhD Alex.Zolot@StatVis.com Rick Castro Rick.Castro@StatVis.com StatVis Consulting, San Diego. 2. Usually to get info from the Internet – 2 stage process: 1. Google to get a list of links;

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Usage Number of Pages Found by Search Engines for Business Analytics Alex Zolot, PhD

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  1. Usage Number of Pages Found by Search Engines for Business Analytics Alex Zolot, PhD Alex.Zolot@StatVis.com Rick Castro Rick.Castro@StatVis.com StatVis Consulting, San Diego

  2. 2 Usually to get info from the Internet – 2 stage process: 1. Google to get a list of links; 2. Follow the links to specific web sites for requisite information. Directly: The number of searches with the query - Google Insights or 2) The number of pages found by a search engine - GoogMeter

  3. Usage Number of Pages Found by Search Engines for Business Analytics Alex Zolot, PhD Alex.Zolot@StatVis.com Rick Castro Rick.Castro@StatVis.com StatVis Consulting, San Diego

  4. 4 GoogMeter (www.googmeter.com)

  5. 5 GoogMeter : Output

  6. 6 GoogMeter : Calculation of Indexes Totals of #Pages Found: by columns -    Tot(Obj)   by rows -    Tot(Prop)    overall - Tot    Empirical probabilities:   p(Obj) = Tot(Obj) /Tot p(Prop) = Tot(Prop) /Tot Expected number of pages:   E(Obj, Prop) = Tot * p(Obj) * P(Prop) Indexes: Ind(Obj, Prop) = 100 * N(Obj, Prop) / E(Obj, Prop)

  7. 7 GoogMeter : Too variants for bubble's volumes: Volume    ~    ( N - E )2 / E 2. Volume   ~    | ln ( Ind / 100 ) | = | ln ( N / E ) |

  8. 8 Usage of Googmeter for Business Analytics. Quality of Products Comparison of HW brands.

  9. 9 Usage of Googmeter for Business Analytics. Quality of Products Comparison of SW brands.

  10. 10 Usage of Googmeter for Business Analytics. Quality of Products Comparison of SW brands – visual. of 4 parameters.

  11. 11 Usage of Googmeter for Business Analytics. Marketing Comparison of HW brands by country

  12. 12 Usage of Googmeter for Business Analytics. Marketing Comparison of HW brands by university associations

  13. 13 Time Series. Time series for HW brands from Googmeter

  14. 14 Time Series. Time series for HW brands. Comparison between smoothed Googmeter (left axis, solid lines) and Google Insight (right axis, dashed lines) data.

  15. 15 Time Series. Time series for Google Insights number of searches for “Sun Microsystems” (black solid line) and volume of stocks trade with “JAVA”(red dashed line).

  16. 16 References [1] Douwe Osinga Mapped Web http://douweosinga.com/projects/mappedweb [2] Michael Cavaretta, Sales Forecasting Using Google Searches. SAS 2008 Data Mining Conference, Las Vegas, www.sas.com/events/dmconf/abstract.html#cavaretta

  17. Usage Number of Pages Found by Search Engines for Business Analytics Alex Zolot, PhD Alex.Zolot@StatVis.com Rick Castro Rick.Castro@StatVis.com StatVis Consulting, San Diego

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