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Alcatel Lucent Israel DIGITAL MULTIMEDIA Solutions

Alcatel Lucent Israel DIGITAL MULTIMEDIA Solutions. March 2013. ALCATEL-LUCENT AT A GLANCE. 2,655 patents in 2011 29,133 active patents. TR50 Most Innovative Companies 2012. 1000+ CUSTOMERS (NETWORK OPERATOR). 2012 revenues € 14.4 B. 2011 Adjusted operating margin 3.9%. 1M+

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Alcatel Lucent Israel DIGITAL MULTIMEDIA Solutions

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  1. Alcatel Lucent Israel DIGITAL MULTIMEDIA Solutions March 2013

  2. ALCATEL-LUCENT AT A GLANCE 2,655patents in 2011 29,133 active patents TR50 Most Innovative Companies 2012 1000+ CUSTOMERS (NETWORK OPERATOR) 2012 revenues € 14.4 B 2011 Adjusted operating margin 3.9% 1M+ NETWORKS 7Nobel prizes 130+ countries 72,000employees 100+ nationalities Collaborate with 250+ universities 2011 R&D/Sales 15.7% DJSI leader in Technology 400G photonic XRS Core router 400G IP DSL vectoring Carrier cloud lightRadio Motive Customer Experience

  3. ALCATEL-LUCENT ISRAELLEADING THE COMMUNICATION MARKET, STRONG R&D PRESNECE • Leading technology provider to all communication companies(IP, Optical Transmission, xDSL (+Vectoring), FTTH, WiFi, Small Cells, Network Management & Optimization). • LTE leadership serving the upcoming major mobile networks upgrades. • Works closely with the Ministry of Defense for it’s communication infrastructure. Alcatel-Lucent Sprint Innovation Presence Alcatel-Lucent Israel customer

  4. CLOUDBANDBUSINESS UNIT • THE CLOUDBAND BUSINESS UNIT WAS BOOTSTRAPPED IN ISRAELIN MID 2011 • THE TEAM IN ISRAEL, INCLUDES THE BU MANAGEMENT, R&D, PRODUCT MANAGEMENT, SALES AND OPERATIONS • TEAM INCLUDES PEOPLE WITH BOTH TELECOM AND IT/CLOUD EXPERTISE, MANY ARE “RETURNING” ISRALIES THAT GAINED EXPERIENCE WORKING FOR OTHER MNCS ABROAD SETTING UP BUSINESS LEADERSHIP AND R&D IN ISRAEL DEMONSTRATE ALU’S STRONG BELIEF IN THE TECHNICAL AND BUSIENSS CAPABILITIES IN ISRAEL

  5. CloudBand Description • The Problem • Network Service Providers are looking to transform their business to achieve: • 1.Agility – Ability to introduce and grow their services rapidly • 2.Operational Simplicity – Planning, deployment, life cycle management • Cost Efficiencies – Reduction of HW & SW costs, manual processes and increased asset utilization • New Revenue Streams– Cloud services • Our Solution • Disruptive software-based platform that leverages cloud architectures and network services to enable our customers to: • Move relevant network functions to run on distributed scaled-out cloud platform • Provide end to end management, automation and E2E cloud infrastructure • Differentiate cloud service offerings leveraging the network for new revenues CloudBand Management System CloudNode Target Markets NFV(Virtual Telco): Virtualization of network functions for business agility and operational simplicity Carrier Public Cloud: New revenue-generating cloud services targeted at enterprises and consumers Carrier PaaS

  6. DMS BUSINESS SNAPSHOT Mobile Nigeria

  7. EVOLUTION OF DIGITAL CONTENT MERCHANDIZING Enterprise Mobile Content Multi-content stores Mobile App Stores WAP Content Store Ringtone store IPTV VOD Store eBook Store E-Campus stores Mobilitec Founded Acquired by ALU 2000 2005 2007 2009 2010 2011 2012 2013

  8. THE COMPLETE DIGITAL MULTIMEDIA SOLUTIONS PLATFORM Solutions PLATFORM CONTENT MANAGEMENT DISCOVERY Enables user-specific, contextual, social, and interactive discovery, and a search experience tailored to device being used. Enabling users to discover, purchase and consume any digital content. Augmenting TV shows, live events & advertisements with targeted content. Multimedia Content Stores advanceTV Ingests content, defines meta-data structures, manages catalogs, and leverages tools and APIs for service creation. DELIVERY SUBSCRIBER MANAGEMENTAND ANALYTICS Optimizes delivery to any device with support for video transcoding/DRM, downloads and streaming and personal media lockers. Leverages customer activityto improve user experience. Enterprise private App and Content “Stores”. Working with BYOD. Give students access to curriculum / course content on any connected device. Enterprise Mobility eCampus MERCHANDISINGAND MONETIZATION PAYMENTS Supports flexible payment mechanisms including rent, buy, loan, ad-sponsored, subscriptions, bundles, discounts and in-app billing Promotes content usage with tools for marketing, campaigns, branding, etc… + Future Solutions …

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