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DIGITAL STORYTELLING

@ DineshBalliah dinesh@dineshballiah.com. DIGITAL STORYTELLING. WRITING FOR THE DIGITAL SPACE. KEY: knowing what content YOUR audiences are consuming where, & in what form? Choosing where to put content so that your audiences can find it quickly

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DIGITAL STORYTELLING

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  1. @DineshBalliah dinesh@dineshballiah.com DIGITAL STORYTELLING

  2. WRITING FOR THE DIGITAL SPACE • KEY: knowing what content YOUR audiences are consuming where, & in what form? • Choosing where to put content so that your audiences can find it quickly • Learning how to construct content for these different platforms

  3. CREATING CONTENT • Content means anything from text to audio to a tweet to a video to a podcast & so on • Even curation, or a collection of content produced by others, = content • Content can mean any form of media or any combination of media used together to tell a story for the digital space.

  4. CONTENT CREATION Publishing content online is quick, Creating content takes time.

  5. THE ART OF DIGITAL STORYTELLING • How do you decide which media format & when – • The art of making choices based on the type of story and how your audiences are choosing to consume those stories? • Experiment, assess, experiment again

  6. SOME GUIDELINES MORAL OF THE STORY: Never forget to tell the story!

  7. SOME GUIDELINES • Think visually! • Make use of hypertext to add depth but not length • Think glocal! • Verify, verify, verify • Attribute, attribute, attribute • Integrate online components

  8. ROLE OF SOCIAL MEDIA • Not just about promoting content anymore • Primary spaces for publishing content • Reach DIFFERENT audiences through DIFFERENT PLATFORMS

  9. NYT on INSTAGRAM

  10. THE GUARDIAN ON PINTEREST

  11. BASIC WRITING TECHNIQUES Rules, guidelines, are shifting all the time - LEARN TO EMBRACE CHANGE >> LEARN TO LEARN ALL THE TIME

  12. BASIC WRITING TECHNIQUES • Stick to the fundamentals of good storytelling. • But write with a web audience in mind. • Does size matter? Long length is not necessarily good depth

  13. BASIC WRITING TECHNIQUES • Use more effective, web-type headlines: • Functional • Descriptive • Avoid the witty, pun-laden headlines • Headlines online are not teasers, they should grab the reader with information • Headlines in print constrained by page size.

  14. BASIC WRITING TECHNIQUES • Should respond to online reading habits: • Average person = skim-reading • Short-bursts of info • Via mobile • Ambient news • Eyes tire easily with online reading • Layout needs to respond, i.e. bulleted lists instead of paragraphs, • Use of colour to break up monotony of large chunks of text. • More line breaks, sub-headings etc.

  15. BASIC WRITING TECHNIQUES Should respond to online reading habits: Average person = skim-reading Short-bursts of info Via mobile Ambient news Eyes tire easily with online reading Layout needs to respond, i.e. bulleted lists instead of paragraphs, Use of colour to break up monotony of large chunks of text. More line breaks, sub-headings etc.

  16. BASIC WRITING TECHNIQUES • Is not just about the writing, but the presentation • The journalist knows their story best • The journalist should produce content that is web-friendly, not the web-designer or social media manager

  17. ABOVE THE FOLD IN DESIGN? • That part of a web page that is visible without scrolling down • Is outdated - • Social media pushes traffic into a website bypassing the homepage • Device responsiveness changes where the fold is! • Scrolling or swiping is part of the world of the touchscreen so the expectation for more is there.

  18. MULTI-LAYERED STORYTELLING • Online space allows for different media forms to tell different parts of a story • Start with the simple, key facts of a story • Layer with elements that give more depth to your story • Layer in such a way so as to avoid redundancy • Tell a different part of the story in a different form • Use hypertext to layer stories

  19. LAYERED STORYTELLING • Provides an experience and not just a ‘story’ • Is a way of reducing your bounce rate • Allows for the integration of social media – cross-platform publishing

  20. SEO – FOR THE WRITER

  21. SEARCH FOR JOURNALISM VACANCIES

  22. SEARCH ENGINE OPTIMISATION • Get your page ranked higher up on a search engine • Few people read beyond page two of search results so a higher ranking is very desirable • Few people read the description below the headline/title in search results

  23. SEARCH ENGINES ARE LOOKING FOR • Keywords that people type into the search field • Searching through the headline/title and body of the piece. • Keywords that are in close proximity to the searched for words • Quality content not content that is too keyword-heavy

  24. TIPS FOR KEYWORDS • Don’t kill copy with keywords – you still need to tell a good story • Use the headline to get noticed • Sprinkle lightly with keywords, don’t coat your copy in them!

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