1 / 21

Relevance for the masses

Relevance for the masses. Richard Morgan Client Services and Support Manager Funnelback UK. Technology and technique. Technology and technique. The tools we use to focus on the user rather than the technology… …are also a technology. Relevance is still king. “We just want the stuff”

pembroke
Download Presentation

Relevance for the masses

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Relevance for the masses Richard Morgan Client Services and Support Manager Funnelback UK

  2. Technology and technique

  3. Technology and technique The tools we use to focus on the user rather than the technology… …are also a technology.

  4. Relevance is still king “We just want the stuff” “Our search is rubbish” “The search should return relevant results”

  5. Fine tuning with anecdotes Traditionally, fine tuning of search has been done by educated guessing.

  6. Some search problems

  7. Some search solutions

  8. How to talk about relevance What ideas can we borrow from: Web design? Agile project management?

  9. The search master’s lament “There is no time for search.”

  10. Someone has to do some work The most effective way of improving search relevance long-term is to distribute that task among the searchers. But how?

  11. The real value of anecdotes Stakeholder interviews, usability testing, survey feedback are ways of increasing constructive engagement. Anecdotes can reveal incentives as well as patterns.

  12. Creating metrics Evidence-based metrics turn ad-hoc engagement into a framework for engagement. But softer metrics are hard to come by.

  13. Relevance and context Different search results are relevant to different people. Using personas.

  14. Relevance for the masses The techniques for improving relevance are now about empowering the searchers.

More Related