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October 2004, Frankfurt. Michael Kretzschmar Andrea Marcomini. Commercial Training. Daily 3.0 HPI - HPT Range. Content. Market demand. The new Daily engine offer. The Daily line-up. Sales argumentation The new engine technology Maintenance Diagnostic Ecology
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Michael Kretzschmar Andrea Marcomini Commercial Training
Daily 3.0 HPI - HPT Range Content Market demand The new Daily engine offer The Daily line-up Sales argumentation The new engine technology Maintenance Diagnostic Ecology Value for customer Let’s compare
Market demand Customer expectations Customer needs evolution comply through an innovative product concept to assure the best in terms of: • Performance • High standard of comfort • Running costs reduction
Market demand Iveco’s answer Iveco’s response should respect: • Continuous innovation • Quality improvement • Customer attention Result: Optimization of Daily offer with new 3.0 l engines (F1C Family ) to respond to Market demand.
Market demand Market segmentation ~ 300,000 units ~ 30,000 units 3.51 - 6.5 tons 3.5 tons 10 x WestEuropean market figures 2003
> 120 HP < 120 HP Market demand Market split 3.5 ton 57% 43% WestEuropean market figures 2003
> 120 HP < 120 HP Market demand Market split 3.51 – 6.5 ton 26% 74% WestEuropean market figures 2003
The new Daily engine offer Principle targets and objectives The Daily engine range responds to the market demand by offering anoutstanding quality in terms of: • Performance • Profitability • Comfort • Ecology
The new Daily engine offer The new engine range puzzle 96 HP 116 HP NEW NEW 136 HP 166 HP
The new Daily engine offer The new engine range puzzle High Performance Injection • 2.3 litres total displacement • 4 Cylinders in line • 96 and 116 HP • Max. torque 240 / 270 Nm
The new Daily engine offer The new engine range puzzle High Performance Injection High Performance Turbine • 3.0 litres total displacement • 4 Cylinders in line • 136 and 166 HP • Max torque 340 / 380 Nm
3.0 l 136 166 The Daily line-up The new engine availability 2.3 l 2.8 l 96 116 125 146 HP GVW L Class 3.2 t S Class 3.5 t C Class 3.5 t C Class (> 3.5t) C Class (6.5 t)
The Daily line-up Engines / Model Line-up 96 HP 29L10 35S10 35C10 40C10 116 HP 29L12 35S12 35C12 40C12 136 HP 35C14 40C14 50C14 166 HP 35C17 40C17 50C17 65C17
Feature Advantage Benefit Sales argumentation Basic principles • Argumentation path: F-A-B
Feature Advantage Benefit Service Interval 40' Higher availability Higher productivity Less gear changes Flat torque curve Driver comfort Optimised combustion 16 Valves Ecological benefits Sales argumentation Basic principles • F-A-B = “Translation” for customers
Sales argumentation Basic principles • “Value for customer” = 3.0 HPI-HPT F-A-B + Daily Range F-A-B
Sales argumentation Basic principles “Less is more” • Only 3-5 features • To be transported into real advantages • To be personalised into customer‘s mission, creation of real benefits • Economical benefit calculation
The new engine technology Engine Architecture Common rail II. Generation 16 Valves DOHC Dual mass fly wheel Hydraulic tappets Waste gate 3.0l 136 HP VGT 3.0l 166 HP Chain drive timing Chain controls Engine curves Fuel consumption VGT VERSION
The new engine technology High pressure Common Rail (1600 bar) The high pressure 2nd generation Common Rail system, managed by ECU, injects the fuel into the cylinder more efficiently. 1600 bar Feature High pressure Common Rail Advantages Optimum combustion Substantial reductions in harmful emissions Fuel savings
The new engine technology High pressure Common Rail (1600 bar)
The new engine technology 16 valves The adoption of a 16-valve (4 valves for cylinder) system results in optimized engine performance. Feature 16 valves engines Advantages Better cylinders fill: Improved engine performance Improved fuel saving
The new engine technology Double overhead camshaft The new engines have some technical features which permit an engine durability extension: Feature Double overhead camshaft (DOHC) Advantages Intake and output valves can be controlled independently, reducing mechanical stress on the shafts
The new engine technology Dual mass flywheel Feature Dual mass flywheel Advantages Fewer vibrations Reduction in transmission kick Reduction in noise levels
The new engine technology Hydraulic tappets Feature Hydraulic tappets Advantages Less stress on engine Lower maintenance costs Reduction in noise levels
The new engine technology Turbocharger group This device meters the exhaust gases, sending part directly to the exhaust pipe when the booster pressure reaches a set level. Feature Wastegate 136 HP only TO THE VALVE CONTROL PRESSURE Advantages Better performance at lower revs Less strain on mechanical components Longer engine lifespan
The new engine technology Turbocharger group
NON W/G REQUESTED BOOST BOOST PRESSURE W/G ENGINE SPEED The new engine technology Wastgate function Constant calibration of the boost pressure Possible utilizing of small dimensions turbines, suitable to delivery progressive torque at low engine revs No uncontrolled over-speed
The new engine technology Turbocharger group This device allows the engine cylinders to be filled efficiently at all engine speeds, by constantly regulating the flow of exhaust gas. Feature Variable Geometry Turbine (VGT) 166 HP only Advantages Better performance at lower revs Avoid the “turbo lag” Less strain on mechanical components Longer engine lifespan
BOOST PRESSURE ENGINE SPEED The new engine technology VGT function 3 2 1 1 TURBOCHARGER WITHOUT WASTEGATE 2 TURBOCHARGER WITH WASTEGATE VARIABLE GEOMETRY TURBINE 3
The new engine technology Chain drive timing Feature Timing chain Advantages No maintenance needed Replacement at 350,000 Km
The new engine technology Engine curve • MAX POWER: 100 KW / 136 HP at 3500 / rpm • SPECIFIC POWER: 45.5 / HP/ l • MAX TORQUE: 340 Nm / 35.0 kgm at 1400 - 2800/ rpm POWER TORQUE GREEN ZONE 1500 - 2750 rpm
The new engine technology Engine curve • MAX POWER: 122 KW / 166HP at 3500 / rpm • SPECIFIC POWER: 55.5 / HP/ l • MAX TORQUE: 380 Nm / 39.0 kgm at 1250 - 3070/ rpm POWER TORQUE GREEN ZONE 1500 - 2750 rpm
The new engine technology Fuel consumption Reduction 8 ÷ 10 % compared to 8140 engine / .13 - .15 in the same operative conditions. Van version Excluding Urban mission
Maintenance Maintenance intervals New engines vs.8140 engines 2.8 l (8140) 90,000 Km 40,000 Km 30,000 Km 90,000 Km 40,000 Km 80,000 Km 120,000 Km 350,000 Km
Maintenance Maintenance intervals comparison 2.8 l (8140) 30,000 Km + 33% 40,000 Km Oil Filter Fuel filter
Maintenance Maintenance intervals comparison 2.8 l (8140) 40,000 Km + 100% 80,000 Km Air filter
Maintenance Maintenance intervals comparison 2.8 l (8140) 90,000 Km + 33% 120,000 Km Fuel pre-filter Belts
Maintenance Maintenance intervals comparison 2.8 l (8140) 90,000 Km 350,000 Km Glow-plugs Change timing belt (2.8 l) or chain (3.0 l)
Maintenance Chain drive timing New engines maintenance intervals benefits Feature Maintenance intervals extension 40.000 km Advantages Less downtime / costs Higher vehicle availability
Diagnostics Diagnosis tools MODUS Advanced diagnostics features integrated on engine management software to interface after-sale diagnostics tools: EASY MODUS EASY IT 2000 IT 2000
Diagnostics Chain drive timing Diagnosis tools Feature Provision for advanced diagnostic system Advantages Prevent damages Limp home strategies Reduced downtime / costs
Ecology Chain drive timing Designed for the environment Compliance with EURO 3 emission limits (EURO 4 ready) Design according to EEC regulations on dangerous materials More than 92 % of recyclable materials
Ecology Chain drive timing Noise emissions Optimized structure with high capacity sound emission containment (- 3dBA vs. 8140.43)
Value for customer The strong points of the new HPI – HPT Engines Plus Plus Reduction in harmful emissions Better control of booster Plus Fuel saving Plus Enhanced driveability Plus Reduction in noise levels Plus Enhanced performance even at low revs and in all “difficult” situations Plus Less stress on mechanical components
Value for customer Performance New Engine performances More power available More torque available Flat torque at a wide range of revs
Value for customer Benefits PROFITABILITY Considerable savings on fuel Longer maintenance intervals Greater engine reliability Preventive diagnosis Driving flexibility in all conditions COMFORT Lower noise level in the cab Lower vibrations Fewer gear changes
HPI 2.3 / 96 HP HPI 2.3 / 116 HP HPI 3.0 / 136 HP HPT 3.0 / 166 HP Value for customer Engine range / Missions In – town operation In - town operation Regional operation Person transport M1 Van < / = 12 m3 S / C class Van < / = 10 m3 l / S class Medium / long distance transports Consistent GVW / GCW applications Van >/ = 12 m3 c Chassis Cab > 35C Long distance transports International haulage Consistent GVW / GCW applications Van > / = 12 m3 c Chassis Cab > 35C
96 HP CONTROLLED TEMPERATURE TRANSPORT CAMPERS EXPRESS COURIER HOTEL SHUTTLES,CATERING SERVICES,.. REMOVAL COMPANIES DOOR TO DOOR DISTRIBUTION PARCEL DISTRIBUTION CRAFTSMEN/SHOPKEEPERS FLOWER DELIVERY, BAKERS,.. AMBULANCES BUILDING / PUBLIC WORKS MOBILE WORSHOP ROAD ASSISTANCE MINI CAMPERS VALUABLES TRANSPORT NEWSPAPERS TRANSPORT MINIBUS 136 HP 166 HP Value for customer The selection 116 HP
Let’s compare Comparison with the competition