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Dissemination, Mass Communication, and Public Relations

Dissemination, Mass Communication, and Public Relations. Laying Brick: Research, initiation, Implementation Building a Wall: Results, Culmination, Continuation Building a Cathedral: Evaluation, Dissemination, Communication. Building a cathedral. When we have something to report

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Dissemination, Mass Communication, and Public Relations

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  1. Dissemination, Mass Communication, and Public Relations

  2. Laying Brick: Research, initiation, Implementation Building a Wall: Results, Culmination, Continuation Building a Cathedral: Evaluation, Dissemination, Communication Building a cathedral

  3. When we have something to report • Progress toward our goals • Setbacks Success isn't permanent, and failure isn't fatal.      Mike Ditka (1939 - ) • Changes in procedures • Changes in timeline • Changes in personnel • When mandated by funder (minimum 1 yr) When do we Spread the word?

  4. Throughout the Project • Include dissemination strategies and activities from the very beginning • Link the dissemination activities to: • Project description, • Program implementation, • Evaluation, and • Budget--Consider the cost of publications, photos, reports, articles, etc.

  5. Explain your progress to everyone who has a stake or interest in the project Cohort—Everyone working on the project may only be aware of his/her part. Participants—Makes them feel part of something successful, or at least ongoing. Colleagues—Department, College, at home and wherever Who do we tell?

  6. Funders—Brag of successes—report setbacks Administration—More opportunities result from keeping the administration in the loop. They don’t want to be blind-sided. Media—Make sure the public knows about your project. Receiving grant funding is a feather in your cap. Who do we tell?

  7. On-Campus Off-Campus Professional Newsletter Website Publications—newspaper articles, peer-reviewed publications Presentations—Seminars, Advisory Council/Board, Lectures Where Do We Spread the Word?

  8. Model for others to follow Share experiences to prevent “reinventing the wheel” Add to the Body of Knowledge Provide a new answer to an old question Provide a new question to an old answer Part of the agreement with the funder Answer the So What? question Why Do We Disseminate?

  9. Mass communication occurs when a small number of people send messages to a large, audience through the use of specialized media. www.uky.edu/~drlane/capstone/mass “Think like a wise man but communicate in the language of the people.” William Butler Yeats (1865 - 1939) Mass Communications

  10. 1. Leave out unnecessary words or sentences.2. Make the average paragraph about 50 words.3. Use headings or subheads in the text.4. Present information in a bulleted, chart, or table format.5. Use bold print or other highlights to enhance key points.6. Make your work mechanically excellent. Communicate more effectively

  11. Oklahoma’s video-conference, information exchange, research partner, unique-in-the-nation, champion. Every school, college, university, and technical school in Oklahoma is tied in to the OneNet system. OneNetwww.onenet.net

  12. http://www.onenet.net/general/category1/sub2/hubsite.htm 1-888-566-3638

  13. Internet2 States OneNet can connect to sites in these states

  14. A Research Example… Weather • Oklahoma • Is a world leader • in weather • research, • education, • operations, • and training • Has developed • high-value • technologies • in weather that are in demand today • Is pioneering next-generation technology with support of OneNet and the National Lambda Rail.

  15. International Connectivity

  16. How Can OneNet Help? • A unique resource for information sharing that doesn’t add expenses to a grant proposal. • Shows how OneNet can connect collaborators economically. • Connect schools, other institutions, other countries. • Virtual field trips for students and researchers • Video seminars, conferences, meetings

  17. "Public Relations is a management function that focuses on two-way communication and fostering of mutually beneficial relationships between an organization and its publics.” (Robert L. Heath, Encyclopedia of Public Relations). What does public relations have to do with grants and dissemination? Public Relations

  18. Working with the media • You must “translate” your work for the audience you are trying to reach • Maybe involve your PR department (whatever the name) • Include photos for interest

  19. Talk About Your Project to: Community (local paper, campus news) Government (local, state, regional) Internally (WebCT, Website, Newsletter) Media (Outreach with pictures and articles) Publicity (Furthering your organization's interest through target-media coverage of strategic messages and events.) Further the Cause of Your Project

  20. Plan Goals Research Objectives Procedures Project Initiation Evaluation Dissemination Body of Knowledge Success Failure Funding

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