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Guerilla Marketing

Guerilla Marketing. Dan Johnson. Basic Marketing. Marketing: The process or technique of promoting, selling, and distributing a product or service (merriam-webster.com, 2011). Marketing. How is marketing achieved? Marketers promote products on various sources of media

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Guerilla Marketing

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  1. Guerilla Marketing Dan Johnson

  2. Basic Marketing • Marketing: The process or technique of promoting, selling, and distributing a product or service (merriam-webster.com, 2011)

  3. Marketing • How is marketing achieved? • Marketers promote products on various sources of media • i.e TV, billboards, web, news paper, and ect.

  4. Spread of Marketing • Goal of Marketing is to get attention! • We see or hear hundreds of commercials a day • Events that have huge viewing numbers are great places to market • i.e Super bowl 106 million views

  5. Cost of Marketing • 2010 Super Bowl cost 2.5 million for 30 seconds of air time. • Billboards 700 to 2500 a month

  6. Too much money • Marketing has gotten stale • How many times do we channel flip during commercials? • Ipod/CDs over radio • The basic ad is not as effective as what it used be • Increased cost and decreased viewer ship

  7. How to make Marketing Interesting again. • Find a new media to advertise on. • Guerilla Marketing •      Guerilla marketing is a combination of unconventional marketing tactics intended to get maximum results from minimal resources. • This form of Marketing tends to be done in urban areas • Goetms.com

  8. Interest Factor • Guerilla Marketing can take an every day item and make it interesting again.

  9. Cost of Guerilla Marketing • The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. • Cost include materials and man power • Usually a minimum cost

  10. Guerilla Marketing Gone bad • Targeting the wrong market • Ads do not give enough info to sell the product • Ads can be offensive • Public regulation on what can be showed • Wilson, Rick. Psychology & Marketing Volume: 28 Issue: 9 (2011-09-01) p. 909-933. ISSN: 0742-6046

  11. Sarah Marshal Incident

  12. Conclusion • Cost effective • Innovative • Eye catching • Always make sure to target the right market and you will be a success!

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