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What is guerilla marketing? . Fall 2006. Guerilla Marketing. Guerilla marketing is an unconventional way of performing marketing activities intended to get maximum results from minimal resources. Guerilla Marketing.
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What is guerilla marketing? Fall 2006
Guerilla Marketing • Guerilla marketing is an unconventional way of performing marketing activities intended to get maximum results from minimal resources.
Guerilla Marketing • It is defined as unconventional marketing designed for low budgets and maximum impact. • Guerilla marketing gets you and your company in front of future customers in the places that they frequent. • Customers today are bombarded with traditional advertising and have become resistant and unaffected by it. Meaning: it is time to change the way you market.
Guerilla Marketing • Is all about creativity and psychology instead of experience, judgment, and guesswork. • Because of the lack of resources, small business must use a different set of marketing strategies and tactics than big business. • The examples you just saw could be conducted at a minimal expense, while advertising on radio or local T.V. stations would cost much more.
Psychological factors • In addition, the psychological factor is very effective and it makes people talk about what they saw, which in turn draws them into a personal relationship with your product. They begin to talk about the promotion they saw with their family, friends and others.
Guerilla Marketing • Guerilla marketers should always use a combination of marketing methods for a campaign, such as new technology and resources that are available. • Focus on creative, conceptual ideas that will have a residual lasting effect on your target. • Your promotion should make them think of your product or service long after they encountered your marketing efforts.
Guerilla Marketing • Guerilla marketing is a success if the campaign has a lasting effect and profits spike shortly after. So the next time you want to promote your product, eat a banana and watch the guerilla grow in you!
Here is an example of bathroom advertising in Thailand, pitching Scott brand tissue paper
Guerilla marketing • Landing the deal means approaching your customers creatively. Where they can't look away. • Talk to your customers where they aren't expecting you to...where their defenses (and possibly their pants) are down.
Resources • Tech Village: Examples of Guerrilla Marketing