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Sustainable Slopes Update: Climate Change Action & Advocacy Framework

Learn about innovative climate change solutions, actionable steps to reduce your carbon footprint, and advocacy efforts in the ski industry. Join us in shaping a sustainable future!

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Sustainable Slopes Update: Climate Change Action & Advocacy Framework

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  1. Sustainability and Climate Change

  2. Sustainable Slopes Update • Overarching Framework • 21 Principles • Grants/Awards • Climate Challenge • Climate Challenge • 40+ resorts – pay for technical support/public reporting platform • Inventory/Target/Reduce/Advocate • Summer 2019 Revamp • Survey results – in line with MSAA priorities • Simplify – Broader Appeal • Ski Area Sustainability/Climate Code (commitment to participation/networking) • Levels of Achievement “badges” (e.g. climate, energy, waste)

  3. Climate Change Action and Advocacy • Climate change is daunting, but there are signs of progress • Roadmap to Climate Change Solutions: Coming soon in Journal! • Action – reduce your carbon footprint • Energy, transportation, Supply Chain, Carbon Sinks, Engage Guests • Advocacy • State (engage utility, RES, price on carbon, EVs, emissions stds, building codes) • Positive results at state level – MSAA is a part of this! • Federal (market-based, regulatory, incentives/funding) • Amplify (join coalitions, engage customers)

  4. Outdoor Business Climate Partnership (OBCP) • Engage Collective Membership on Action and Advocacy • State Associations -- Support of Climate Solutions • May Fly-in DC - Ceres – Business Voice • Examples of Climate Change Impacts • What is your story? Share it! • De-polarizing Climate Issue in DC • Bi-partisan focus - Relationships are key • Signs of bi-partisan progress • You can play a role in this – Invite your delegation during August recess • Separate from OBCP: NSAA Individual Advocacy: HR 763/ EICDA

  5. Questions?

  6. Growth Committee • Formed a year ago • Have met several times • Have taken best ideas and formed small group committees to research and develop those ideas • For instance, Chris MacInnes is on the “Get Outside” small group committee who are looking at the broader issue of how we move Americans away from their screens and into the outdoors.

  7. The Model For Growth Beginner 8% Drop-out 82% Never Been 18% Core 65% 27% Lapsed 25% 75% Revival 27%

  8. Support youth prgrams Urban activation Beginner 28% LSSM TBL GROWTH Core 43% Rewards Program Lapsed BAF Campaign Revival 29% Database training

  9. Growth GOAL Skier Days: Three-year average of 60MM by 2025/26. Participants: 3% of the US population.

  10. Mountain Foundation

  11. THANK YOU Questions?

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