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US Broadcast News: History

US Broadcast News: History. William Paley: CBS Edward R. Murrow: radio - TV Walter Cronkite 1963: CBS and NBC expand from 15 minutes to half-hour (Profits Start) 1975: CBS move to expand evening news to one hour was defeated

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US Broadcast News: History

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  1. US Broadcast News: History • William Paley: CBS • Edward R. Murrow: radio - TV • Walter Cronkite • 1963: CBS and NBC expand from 15 minutes to half-hour (Profits Start) • 1975: CBS move to expand evening news to one hour was defeated • 60 Minutes: Counterprogram children’s programs on Sunday night

  2. More History • 1980: Ted Turner Launches CNN • 1982: Launch of Weather Channel • Late 1980s: Rise of News Magazine Genre (20/20… Prime Time… Larry King) • 1990s: Public Opinion turns against news organizations • www.tvspy.com “Shoptalk”

  3. Local Station Structure • Administration • Advertising/Sales • Traffic • Engineering • Production • Promotion/Marketing • News

  4. Newsroom Structure • News Director • Asst. News Director • Executive Producers • Assignment Editors • Producers • Anchors • Reporters • Photographers/Editors • Production Assistants

  5. Broadcast News Challenges • Competition: Other News Sources • Public Opinion • Transition to Digital • Internet • Corporate Consolidation

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