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Promoting your events in the community

Learn how to effectively promote your community events to encourage participation and engagement. Discover various channels and strategies such as social media, local publications, and partnering with existing events.

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Promoting your events in the community

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  1. Promoting your events in the community Presented by Kate Henderson Digital Communications Officer

  2. What can we promote? • Events and activities that encourage community members to: • get active and meet new people. • Specifically: • free and low cost family and all ages events • ‘come and try’ activities and club open days

  3. How can we promote your events? Social media Explore Port Phillip events calendar Divercity magazine

  4. Social media • Some of our Facebook pages: • City of Port Phillip • City of Port Phillip Youth Services • Explore Port Phillip • Sustainable Port Phillip • St Kilda Festival – EOIs for community groups • You may have activities relevant to different pages at different times.

  5. Does your club have a social media presence? • What channels are you on?

  6. Reaching a wider audience • Video! • Eye-catching images • Tagging

  7. Reaching a wider audience Look at opportunities to partner with existing local events where you can have a presence and promote your club and build membership

  8. Explore Port Phillip • Our tourism channel

  9. Explore Port Phillip Go to www.exploreportphillip.com.au/Industry-Events-Portal/Resources Find the Create an event listing heading.

  10. Divercity magazine • Council’s official magazine, delivered to all residents, includes a ‘What’s happening in your City’ calendar section • Published five times a year • Content needs to be sent to the editor roughly two months before publication – good for events or programs you know are happening far in advance • Email the editor: gday@edunity.com.au

  11. Questions? Send us a request to promote your event on social media: onlinecomms@portphillip.vic.gov.au

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