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Promoting Reading in Your Community: Strategies for Youth Engagement

Learn about promoting reading to youth through programs and services overview. Understand why reading promotion matters for your library, and discover strategies for early childhood, school age, and young adult readers. Get insights on readers' advisory, website resources, summer and year-round reading programs, and author/illustrator visits.

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Promoting Reading in Your Community: Strategies for Youth Engagement

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  1. Infopeople Webcast Series: Promoting Reading in Your Community

  2. Promoting Reading To Youth Thurs., Dec. 4, 2003, 12:00 noon to 1:00 p.m. Presenter: Katie O’Dell pdxkatie@yahoo.com

  3. Technical Housekeeping • Use Chat window to ask questions or post to group • Click IM button to send a private message • For technical problems, send IM to HorizonHelp • Evaluation pops up during Q&A; please fill it out • Webcast is being archived; will be available on Infopeople’s website tomorrow

  4. Today’s Webcast • What is Reading Promotion? • Programs and services overview • Early Childhood - making the connection • School Age - building the relationship • Young Adult - supporting their needs

  5. What is Reading Promotion? • Encouragement and support of active reading for pleasure and information • Making resources available to youth in our communities and promoting those services to increase the popularity of reading

  6. Why It Matters for Your Library? • Creates life long readers and library users • Supports work of schools and parents • Creates new relationships with parents • Advertises readers’ advisory services • Attracts funding through grants and sponsors • Builds intergenerational bonds in the community • Increases circulation

  7. Programs and Services Overview • Reading Promotion programs and services for all youth • Booklists • Readers’ advisory • Website resources • Summer and year-round reading programs • Author/illustrator visits

  8. Booklists • Annotate!!! • Multiple audiences: youth, parents, and educators • Available at multiple outlets

  9. Readers’ Advisory • Identify strengths in reading knowledge of each staff member and post to your intranet • Use a small portion of each staff meeting to rotate booktalks to increase readers’ advisory knowledge • Promote staff reading knowledge through “staff picks” display, promotional stickers or buttons • Submissions to library newsletters and community newspapers

  10. Web Site Resources • Reading promotion main feature of site • Links to authors, illustrators, and book sites • Online current booklists • Book discussion information, virtual book group • Form for young patrons to submit their own reviews • Contests and opinion polls • Online reading programs and reading logs • Create email lists for youth and parents

  11. Summer and Year-Round Reading Programs • Summer reading - make the most of this recognizable library service for youth • Amazing sponsorship opportunities • Offer online version of the program • Year-round reading programs • Special promotions and contests

  12. Author and Illustrator Visits • Can work for all ages • Spend as much or as little as you want • Low cost - local or new authors and illustrators, out on book tours, appearing at conferences • More investment - bringing in nationally known talents, share with local libraries or schools, involve youth in planning and preparation

  13. Early Childhood: Making the Connection • Connecting with • Parents • Childcares • Preschools • Social Service agencies

  14. Connecting with Parents and Caregivers • New library card pack to hospitals and birth centers • Stock booklists at pediatrician’s offices • Consider age specific storytimes for babies, wobblers, and preschoool • Advertise your services to play groups, indoor gyms, park and recreation programs • Connect caregivers to library services through visits, email, mentoring, book packs, storytime training • Offer licensed child care providers the same considerations you offer teachers: longer checkout times, higher hold limit, reduced fines, etc.

  15. Connecting with Preschools and Social Service Agencies • Build relationships with preschools and social service agencies through visits, email, and mailings • Extend invitations to appropriate staff trainings to staff • Rotating collection of book sets • Trade promotional space with social service agencies to expand potential audience

  16. School Age: Building the Relationship • New opportunity to build a relationship between burgeoning independent child and library • Library card campaigns • Involve youth in your library • Merchandizing • Programming

  17. Library Card Campaigns • Getting the cards to the kids • Working with schools • Annual event • Allowing youth and teens to work off fines or offer restitution days • Bookmark with tips on managing library card

  18. Involve Youth in the Library • Library Youth Advisory Board • Friends of the Library • Volunteer opportunities • Informal relationships

  19. Now that you’ve got them, what are you going to do with them? • Daily tasks: organizing board books, straightening shelves, covering books, labeling, etc. • Involve them in planning programs • Youth volunteers as library ambassadors to schools

  20. Merchandizing • Creative displays • Pop culture topics – how to stay on top of these • Involve youth volunteers in coming up with topics and keeping displays stocked • Staff picks and new books shelf • Face outs and strict weeding

  21. Programming • Book Discussion Groups • Relate all programming back to library collection and reading interests • Library sleepovers • Program series that explores popular topics like science, history, animals • After-school reading club or program time

  22. Young Adults: Supporting Their Needs • Changing needs of young adults • Build a library environment and staff that respects and welcomes teens • Promote resources young adults are most interested in

  23. Changing Needs of Young Adults • Developmental needs of teens • Don’t make assumptions of what you think teens want or need – ask them! • Involve teens in decision making processes • Depending on library programming may or may not be the best route to supporting young adults

  24. Building A Welcoming Library • Careful look at how teens are treated • Staff and volunteer training on teens developmental needs and interests • Teen space • Up to date, in shape collection • Advocate for allowing food and drink in the library • Teen input critical for success

  25. Promoting Resources Young Adults Need and Want • Readers’ advisory: identify which staff is most current on what y.a.’s are reading • Career and continuing education resources prominently displayed • Food handler’s licensees readily available • Booklists and pathfinders for sensitive issues

  26. Handouts • Class outline • Web resources for promoting reading to youth • Print resources for promoting reading to youth • Web resources for book discussion groups for youth

  27. How to Contact Katie O’Dell pdxkatie@yahoo.com

  28. Questions and Answers

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