1 / 22

Business and Administrative Communication

SIXTH EDITION. Business and Administrative Communication. Chapter. Using Graphs and Other Visuals. 15. When to Use Visuals Designing Visuals Integrating Visuals in Your Text Using Visuals in Your Presentation. The Secret of Great Visuals is. Every visual must tell a story!.

petra
Download Presentation

Business and Administrative Communication

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SIXTH EDITION Business and Administrative Communication

  2. Chapter Using Graphs and Other Visuals 15 When to Use Visuals Designing Visuals Integrating Visuals in Your Text Using Visuals in Your Presentation

  3. The Secret of Great Visuals is . . . Every visual must tell a story!

  4. Figure 1: Czech Foreign Debt Is The Second Lowest in Eastern Europe

  5. Follow These Steps • Check the source of the data. • Determine the story you want to tell. • Choose the visual that fits the story. • Follow the conventions for designing visuals. • Use color and decoration with restraint. • Be sure that the visual is accurate and ethical.

  6. When to Use Visuals • To make points vivid. • To emphasize material. • To present material compactly and without repetition.

  7. Making Visuals Accurate • Differentiate between actual and estimated or projected values. • When you must truncate a scale, do so clearly with a break in the bars. • Avoid perspective and 3-D graphs.

  8. Perspective Makes Graphs Hard to Read

  9. Choose the Visual that Reflects Your Purpose

  10. Use Tables When The Reader Needs to Be Able to Identify Exact Values

  11. Use Pie Charts to Illustrate Parts of A Whole

  12. Use Bar Charts to Compare Items or to Show Relationships

  13. Use Line Charts to: • Compare items over time (see chart). • Show frequency or distribution. • Show correlations.

  14. Use Paired Charts to Tell Complex Stories

  15. Use Photographs to Create a Sense of Authenticity or to Show an Item in Use

  16. Use Drawings to Show Dimensions or to Emphasize Detail

  17. Use Maps to Emphasize Location

  18. Use Gannt Charts to Show Timelines for Proposals or Projects

  19. Integrating Visuals into Your Text Refer to every visual in your text. Example: See Figure 6 below for a detailed comparison. . . Use the table or figure number in the text, but not the title. Example: The data in Table 10 show a marked trend of . . .

  20. Integrating Visuals into Your Text, continued • Put the visual as soon after your reference as space and page design permit. Example: As Figure 3 shows (page 10), . . . Example: (See Table 2 on page 14.)

  21. Integrating Visuals into Your Text, continued Summarize the main point of the visual beforeyou present the visual itself. Afterthe visual, evaluate the data and discuss its implications. Weak:Listed below are the results. Better: As Figure 4 shows, sales doubled in the last decade.

  22. Remember: A visual is worth a thousand words!

More Related