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Irfan Aker – Governor of the World Water Council

COMMUNICATIONS Key to a successful World Water Forum. Irfan Aker – Governor of the World Water Council . CONTEXT. 34% of organizations feel that their communications strategy was connected to business outcomes Communications budgets are expected to increase in 2013

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Irfan Aker – Governor of the World Water Council

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  1. COMMUNICATIONS Key to a successful World Water Forum Irfan Aker – Governor of the World Water Council

  2. CONTEXT • 34% of organizations feel that their communications strategy was connected to business outcomes • Communications budgets are expected to increase in 2013 • 1 billion people use social network • Multimedia news releases get 77 % more uptake Sources: Brian Solis, Carat, PR Newswire

  3. WORLD WATER FORUMFROM 1ST TO 7TH EDITION

  4. LESSONS LEARNT AND NEXT STEPS • Early start • Strategy and overall budget • Definitions of outsourcing needs and allocated budgets • Think ‘communications’ for all target audiences • Define and follow through all three processes: before, during and after • Team building and regular contact • Clear decision making process

  5. THANK YOU. “We are drowning in information but starved for knowledge” John Naisbitt

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