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Nutrient Management Research. Conducted by Market Directions for the Conservation Technology Information Center. Crop Nutrient Management Goal. Increase the adoption of crop nutrient management practices. Set the goal. Establish a baseline. Grower Focus Groups. Focus groups
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Nutrient Management Research Conducted by Market Directions for the Conservation Technology Information Center
Crop Nutrient Management Goal Increase the adoption of crop nutrient management practices Set the goal Establish a baseline
Grower Focus Groups • Focus groups • Davenport, IA • Greenville, MS • Lubbock, TX • Goodland, KS • One-on-one interviews • Washington, Arkansas, Penn., S. Carolina, Maryland, Indiana
Focus Group Comments • Livestock producers think “feed ration” • Precision farming (VRT) adoption is slow, economics believed • Education needed to increase understanding of plan components
Grower Phone Research • National survey • 250+ acres of primary crop Corn, soybeans, wheat, cotton • Regional Northeast E Corn Belt N Great Plains Southeast W Corn Belt S Great Plains Delta Northwest
What types, if any, of Crop Nutrient Management do you practice? Source: Marketing Directions, Winter 1997-98
What types, if any, of Crop Nutrient Management do you practice? Source: Marketing Directions, Winter 1997-98
What are the economic benefits, if any, of Crop Nutrient Management? Source: Marketing Directions, Winter 1997-98
What are the economic benefits, if any, of Crop Nutrient Management? Source: Marketing Directions, Winter 1997-98
What are the environmental benefits, if any, of Crop Nutrient Management? Source: Marketing Directions, Winter 1997-98
What are the environmental benefits, if any, of crop nutrient management? Source: Marketing Directions, Winter 1997-98
Barriers, if any, to more widespread adoption of crop nutrient management. Source: Marketing Directions, Winter 1997-98
Barriers, if any, to more widespread adoption of crop nutrient management. Source: Marketing Directions, Winter 1997-98
When did you last soil test? Source: Marketing Directions, Winter 1997-98
Do you reduce nitrogen applied to fields planted the season before with legumes?Of those who use legumes; Shown: Yes Source: Marketing Directions, Winter 1997-98
Do you reduce the amount of fertilizer on the area you use manure?Of those who use manure; Shown: Yes Source: Marketing Directions, Winter 1997-98
How much do the following influence your adoption of crop nutrient management? 1=no influence; 7=great deal of influence Source: Marketing Directions, Winter 1997-98
How much do the following influence your adoption of crop nutrient management? 1=no influence; 7=great deal of influence Source: Marketing Directions, Winter 1997-98
Influencer Research • National phone survey • Ag Retailers • Conservation Districts • Extension Agents • Independent Crop Consultants • NRCS • Regional (matches producer survey)
How often do you recommend Crop Nutrient Management? Source: Marketing Directions, Winter 1997-98
Why do you (routinely/frequently/occasionally/never) recommend crop nutrient management? Source: Marketing Directions, Winter 1997-98
Why do you routinely recommend Crop Nutrient Management? Source: Marketing Directions, Winter 1997-98
How comfortable are you recommending Crop Nutrient Management?1=very uncomfortable; 7=very comfortable Source: Marketing Directions, Winter 1997-98
What would increase your comfort level with Crop Nutrient Management? Source: Marketing Directions, Winter 1997-98
Where do you get information about Crop Nutrient Management? Source: Marketing Directions, Winter 1997-98
Where do you get information about Crop Nutrient Management? Source: Marketing Directions, Winter 1997-98
What do growers perceive as barriers to more widespread use of Crop Nutrient Mgmt? Source: Marketing Directions, Winter 1997-98
What do growers perceive as barriers to more widespread use of Crop Nutrient Mgmt? Source: Marketing Directions, Winter 1997-98
Barriers to adoption: Grower vs. influencer perceptions Source: Marketing Directions, Winter 1997-98