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Unknown Arguments for Peering: Recognition, Collaboration, Revenue, UAE-IX Update

Discover the lesser-known benefits of peering, including marketing recognition, collaboration opportunities, increased revenue, and the latest UAE-IX updates. Join our peering workshop in Dubai on September 25, 2013.

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Unknown Arguments for Peering: Recognition, Collaboration, Revenue, UAE-IX Update

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  1. The (unknown) arguments for peering 22.9.2013 Marco Brandstaetter Business Development, DE-CIX Management GmbH marco.brandstaetter@uae-ix.net

  2. The unknown arguments for peering Known argument 1: Peering is cheaper than IP Transit • Still themainargumentforpeering • The truthofthisargumentisshrinking in someregionsandforsmallerbandwithaspeeringmodelsarebased on flat feesforports. • It´sthemainargumentusedforthemanagementtogettheaprovalforpeering – but don´tuseonlythatargument!

  3. The unknown arguments for peering Known argument 2: Lower latency • Youhave a shorterpathbyusingpeering • This shouldresult in lowerlatency but it´s not a must • This argumentisdefinitelytootechnicalforyourmanagement

  4. The unknown arguments for peering Unknown argument 1: Recognition • Peering on an IXP is also marketing for the company • The ANEXIA / MEDIANOVA example • This is especially true when it comes to peering on international IXPs

  5. The unknown arguments for peering Unknown argument 2: Collaboration • An IXP is a big marketplace for more than just IP packets • An IXP is the perfect interconnection point for MPLS and other data projects (multinational….) • VLANs over the IXP make it easy to build a Business Case (instead of expensive NNIs).

  6. The unknown arguments for peering Unknown argument 3: More revenue thru peering • Killer argument for all who are selling IP transit (maybe not for the Tier1´s….) • With the shorter path over peering you will attract more traffic in a multi homed szenario from your customer • Works also for existing customers

  7. The unknown arguments for peering Example i3b – IP Transit for Hutchison 3G

  8. The unknown arguments for peering Unknown argument 4: UAE-IX is here use it! • Proof of concept regional peering is possible in GCC • 20+ Networks in less than a year • Content coming to the region • Content coming from the region

  9. Basics/Peering RTT to Content This is the situation in Europe (eg. Vienna/Austria) So typical from Austria it is around 1 msec to 30 msec (except Twitter = USA)

  10. Basics/Peering RTT to Content This is the situation in GCC example Riyadh 1 ISP without UAE-IX peering (blue = RTT in Europe)

  11. Basics/Peering RTT to Content This is the situation in GCC example Riyadh 2 ISP with UAE-IX Peering (blue = RTT in Europe)

  12. Basics/Peering RTT to Content This is the situation in GCC CONFERENCE ROOM ! ISP with UAE-IX Peering (blue = RTT in Europe)

  13. Basics/Peering Impact of IOS 7 on UAE-IX Traffic!!

  14. The unknown arguments for peering Short UAE-IX Update • 22 Customer Networks signed • 55 % of all Access Users of GCC Region now ready for peering at the UAE-IX • Reseller Modell will be announced soon • UAE-IX will be operated by a daughter company of DE-CIX International under it´s own licence very soon • Connecting soon • STC • Google

  15. The unknown arguments for peering Announcement for Peering Workshop • Peering Workshop in Dubai 25. September 2013

  16. The unknown arguments for peering Q & A

  17. The unknown arguments for peering Thanks for your attention!

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