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Newspapers

Newspapers. Became the dominant Mass Media for more than a century The first medium where mass ownership led to powerful media that could affect national policy Gave people something to put on the bottom of their bird cages. Ben Day – Published the first successful Penny Press Newspaper-1833.

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Newspapers

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  1. Newspapers • Became the dominant Mass Media for more than a century • The first medium where mass ownership led to powerful media that could affect national policy • Gave people something to put on the bottom of their bird cages

  2. Ben Day – Published the first successful Penny Press Newspaper-1833. Lowered price of the New York Sun-- to …guess what price? Also was the first to use lithograph prints to run illustrations in his paper. He first used a print by Nathaniel Currier (later famous as part of Currier and Ives Co.). Circulation rose quickly - to 30,000 Newspapers become MASS MEDIA KINGS

  3. New York Sun • Targeted factory workers • 1 cent instead of 6 cents • Featured stories about crime, violence, murders, fires, executions and other sensational subjects • Hired newsboys to sell the paper on the streets

  4. How The New York Sun Changed Newspapers • Large audience (10,000 by end of first year) made it attractive to advertisers • Advertising revenue made the Sun independent • Until now newspapers owed allegiance to mercantile class or political parties

  5. James Gordon Bennett 1795-1892 Published The New York Herald -- 1835. Used sensationalism –published stories featuring crime, lurid disasters along with national and international news. Politically independent. http://elections.harpweek.com/2biographies/bio-1860-Full.asp?UniqueID=2&Year=1860

  6. Henry Jarvis Raymond— The New York Times. 1851 “I won’t publish a paper that won’t soil the breakfast linen” • Features: • Strong International Coverage – hires foreign correspondents. (Modeled after London Times). • Targets more sophisticated reader

  7. Horace Greeley 1811-1872 • Contributions • Anti-slavery activist • Refined use of editorial • Social reformer Established New York Tribune 1841 Famous quote: “Go West young man”

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