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Canadian Newspapers

Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites. #1. Newspapers Across Devices. 85% of Canadian adults have read a newspaper in print, online, tablet, e-reader or mobile

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Canadian Newspapers

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  1. Canadian Newspapers

  2. Fascinating Facts • about Canadian Newspapers • Topic areas: • Newspapers Across Devices • Print Newspapers • Environment • Newspaper Websites

  3. #1 Newspapers Across Devices 85% of Canadian adults have read a newspaperin print, online, tablet, e-reader or mobile in the last week Totum Research Canada 2012

  4. #2 Newspapers Across Devices More people read a newspaper every week (on any device) than use the internet every month Newspapers Canada 2012; Canadian Media Research, “Is the Internet Over-Rated, June 25, 2012

  5. #3 Newspapers Across Devices • Canadians in the last week: • 7 in 10 read a print newspaper • 5 in 10 read a newspaper website • 4 in 10 read a newspaper on a tablet or e-reader • 4 in 10 read a newspaper or headline on their mobile phone Totum Research; Canadians 18+, any week, December 2011

  6. #4 Newspapers Across Devices More Canadians read newspapers in print and online each week than Americans 77% in Canada and growing 69% in the U.S. and declining Newspapers Canada 2012; Newspaper Association of America 2012

  7. #5 Print: By the Numbers There are 122 daily newspapers and over 1,100 community newspapers in Canada. There are 21% more daily and community print newspapers in Canada than there were in 1970. Newspapers Canada 2012

  8. #6 Print: By the Numbers High wire over Niagara Falls garnered 3.9 million TV viewers – more than the Stanley Cup Finals But Canadian print newspapers make every day an event, delivering 12 million readers BBM, June 25, 2012; StatsCanada 2012; Newspapers Canada 2012

  9. #7 Print: Engagement Print remains the preferred choice for newspaper readers with 73% of adults reading a print edition each week NADbank 2011

  10. #8 Print: Engagement More than 2.2 million Canadians are not listening to commercial radio, two out of three of these are newspaper readers ComBase

  11. #9 Print: Trust Ads in newspapers are the most acceptable compared to out-of-home, radio, magazine, TV and online ads Ad Standards Canada 2011

  12. #10 Print: Trust Truthful Ads in newspapers are deemed to be the most truthful (compared to other media) Ad Standards Canada 2011

  13. #11 Print: Action 4 out of 5 adults took action (clipped a coupon, bought , visited a site) as a result of newspaper ad in the past month NAA 2012

  14. #12 Print: Action More consumers scan QR codes in newspaper or magazine than from any other source Research Brief: Center for Media Research, “QR codes best in magazines, newspapers and packaging”, Aug. 26, 2011 2

  15. #13 Environment Newspapers are recycling champions - recycled at a rate of 80% (and as high as 97% in Ontario) - higher than any other product Forest Products Association of Canada

  16. #14 Environment Newspapers use vegetable-based inks and have eliminated harmful VOCs (volatile organic compounds) from the production process Sun Chemical Inks

  17. #15 Environment Newspapers use recycled paper, as well as virgin paper that comes from saw mill’s refuse (from lumber for houses) Mark Glaser, Hose / MEDIASHIFT, January 22, 2010

  18. #16 Newspaper Websites: By the Numbers 3 millions views on You Tube would be a once-in-a-lifetime smash hit. For newspaper websites, it’s Tuesday. Newspapers Canada 2012

  19. #17 Newspaper Websites: By the Numbers News is a top online activity for Canadians – with only email and browsing the web undertaken more. reportr.net, “News is a top online activity for Canadians”, October 13, 2011

  20. #18 Newspaper Websites: Trust Newspaper websites are considered to be their most trusted news source for news online (vs. Facebook 3%, Twitter 0.2%). Marketwatch.com, “Ongo survey finds Americans trust news on social sites significantly less than newspaper sites with editorial curation”, September 21, 2011

  21. #19 Newspaper Websites: Trust 73% indicate that they most often get news from newspaper websites (compared to 31% for Facebook and 11% for Twitter) Marketwatch.com, “Ongo survey finds Americans trust news on social sites significantly less than newspaper sites with editorial curation”,September 21, 2011

  22. #20 Newspaper Websites: Engagement Canadian newspaper websites are accessed more often than TV, radio or magazines sites NADbank 2011

  23. #21 Newspaper Websites: Engagement Online, consumers respond most to ads in local newspapers and email Newspaper Association of America, 2011

  24. #22 Newspaper Websites: Action • Newspaper websites deliver • 20% of visitors are unique users (vs. other sites). • These unique users click through 4 times more on ads! • And the unique users are +16% more likely to purchase! NewMediaAge.co.uk, “Premium publishers most effective for performance campaigns”, August 9, 2011

  25. #23 Newspaper Websites: Action Consumers act on newspaper digital ads - 66% took action on an ad in the past month Newspaper Association of America, 2011

  26. In Conclusion • “A lie gets halfway around the world before the truth has a chance to get its pants on.” • Winston Churchill The fact of the matter is … newspapers are being embraced throughout the day by Canadians in all formats.

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