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Canadian Newspapers

Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Our Readers Print Newspapers Newspaper Websites Environment. Newspapers Across Devices. #1. Newspapers Across Devices.

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Canadian Newspapers

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  1. Canadian Newspapers

  2. Fascinating Facts • about Canadian Newspapers • Topic areas: • Newspapers Across Devices • Our Readers • Print Newspapers • Newspaper Websites • Environment

  3. Newspapers Across Devices

  4. #1 Newspapers Across Devices 85% of Canadian adults have read a newspaperin print, online, tablet, e-reader or mobile in the last week Totum Research Canada 2012

  5. #2 Newspapers Across Devices More people read a newspaper every week (on any device) than use the internet every month Newspapers Canada 2012; Canadian Media Research, “Is the Internet Over-Rated, June 25, 2012

  6. #3 Newspapers Across Devices • Canadians in the last week: • 7 in 10 read a print newspaper • 5 in 10 read a newspaper website • 4 in 10 read a newspaper on a tablet or e-reader • 4 in 10 read a newspaper or headline on their • mobile phone Totum Research; Canadians 18+, any week, December 2011

  7. #4 Newspapers Across Devices More Canadians read newspapers in print and online each week than Americans 78% in Canada and growing 68% in the U.S. and declining NADbank 2011; Newspaper Association of America 2012

  8. Our Readers

  9. #5 Embracers: Love Newspapers Across Devices 85% of Canadians read newspapers across devices Totum Research; Canadians 18+, any week, December 2011

  10. #5 Embracers: Love Newspapers Across Devices Weekly Readership Across Devices Totum Research; Canadians 18+, any week, December 2011

  11. #6 Trifectas: Young Adult (18-34) Newspaper Readers Read newspapers across 3 devices Totum Research; Canadians 18-34, any weekday, December 2011

  12. #6 Trifectas: Young Adult (18-34) Newspaper Readers Weekly Readership Across Devices Totum Research; Canadians 18-34, any weekday, December 2011

  13. #7 Flipper and ClickHERs: Mom Newspaper Readers Moves back and forth between accessing newspapers via print and sites Totum Research, Canadian women with children in household, December 2011

  14. #7 Flipper and ClickHERs: Mom Newspaper Readers Weekly Readership Across Devices Totum Research, Canadian women with children in household, December 2011

  15. #8 Print Lovers: Boomers (45-65) Newspaper Readers Read across all devices but truly embrace print Totum Research; Canadians 45-64, any weekday, December 2011

  16. #8 Print Lovers: Boomers (45-64) Newspaper Readers Weekly Readership Across Devices Totum Research; Canadians 45-64, any weekday, December 2011

  17. Newspapers: Print

  18. #9 Print: By the Numbers There are 125 daily newspapers and over 1,100 community newspapers in Canada. There are 21% more daily and community print newspapers in Canada than there were in 1970. Newspapers Canada 2013

  19. #10 Print: By the Numbers Lance Armstrong’s interview with Oprah garnered 715,000 Canadian TV viewers But Canadian print newspapers make every day an event, delivering 12 million readers BBM, June 25, 2012; StatsCanada 2012; Newspapers Canada 2012

  20. #11 Print: Engagement Print remains the preferred choice for newspaper readers with 73% of adults reading a print edition each week NADbank 2011

  21. #12 Print: Accepted Newspapers are deemed the most acceptable place for ads - beating out all other media Totum Research, November 2012

  22. #13 Print: Trust Trusted Newspaper ads are trusted(scoring higher than all other media) Totum Research, November 2012

  23. #14 Print: Action 4 out of 5 adults took action (clipped a coupon, bought , visited a site) as a result of newspaper ad in the past month NAA 2012

  24. #15 Print: Action More consumers scan QR codes in newspaper or magazine than from any other source Media Post, January 5, 2012

  25. Newspapers Websites

  26. #16 Newspaper Websites: By the Numbers News is a top online activity for Canadians – 97% state they check it daily. Rogers “Innovation Report 2012 Trend Watch”, August 2012

  27. #17 Newspaper Websites: Trust Canadians trust the ads on newspaper websites 44% more than ads on other online sites. Totum Research, November 2012

  28. #18 Newspaper Websites: Engagement Canadian newspaper websites are accessed more often than TV, radio or magazines sites NADbank 2011

  29. #19 Newspaper Websites: Engagement In Canada, newspaper websites reach 63% of Canadians 15+ vs. a global average of 41% Admap, October 2012

  30. #20 Newspaper Websites: Action 83% of Canadians took action (i.e. looked for more information, visited a store, bought) after seeing an ad on a newspaper site Totum Research Nov. 2012

  31. Newspapers & The Environment

  32. #21 Environment Newspapers are recycling champions - recycled at a rate of 80% (and as high as 97% in Ontario) - higher than any other product Forest Products Association of Canada

  33. #22 Environment Newspapers use vegetable-based inks and have eliminated harmful VOCs (volatile organic compounds) from the production process Sun Chemical Inks

  34. #23 Environment Newspapers use recycled paper, as well as virgin paper that comes from saw mill’s refuse (from lumber for houses) Newspapers Canada 2013

  35. In Conclusion • “A lie gets halfway around the world before the truth has a chance to get its pants on.” • Winston Churchill The fact of the matter is … newspapers are being embraced through out the day by Canadians in all formats.

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