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Canadian Newspapers

Discover fascinating facts about Canadian newspapers, from readership trends across various devices to the environmental sustainability practices. Learn about the engagement and trust levels on newspaper websites and the actions readers take after engaging with newspaper content. Explore the prevalence of print newspapers and their enduring appeal to different age groups. Canadian newspapers are more than just a source of information; they shape readers' behaviors and perceptions. Embrace the rich history, influence, and evolution of newspapers in Canada, acknowledging their critical role in the media landscape. Stay informed, engaged, and environmentally conscious with Canadian newspapers.

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Canadian Newspapers

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  1. Canadian Newspapers

  2. Fascinating Facts • about Canadian Newspapers • Topic areas: • Newspapers Across Devices • Our Readers • Print Newspapers • Newspaper Websites • Environment

  3. Newspapers Across Devices

  4. #1 Newspapers Across Devices 85% of Canadian adults have read a newspaperin print, online, tablet, e-reader or mobile in the last week Totum Research Canada 2012

  5. #2 Newspapers Across Devices More people read a newspaper every week (on any device) than use the internet every month Newspapers Canada 2012; Canadian Media Research, “Is the Internet Over-Rated, June 25, 2012

  6. #3 Newspapers Across Devices • Canadians in the last week: • 7 in 10 read a print newspaper • 5 in 10 read a newspaper website • 4 in 10 read a newspaper on a tablet or e-reader • 4 in 10 read a newspaper or headline on their • mobile phone Totum Research; Canadians 18+, any week, December 2011

  7. #4 Newspapers Across Devices More Canadians read newspapers in print and online each week than Americans 78% in Canada and growing 68% in the U.S. and declining NADbank 2011; Newspaper Association of America 2012

  8. Our Readers

  9. #5 Embracers: Love Newspapers Across Devices 85% of Canadians read newspapers across devices Totum Research; Canadians 18+, any week, December 2011

  10. #5 Embracers: Love Newspapers Across Devices Weekly Readership Across Devices Totum Research; Canadians 18+, any week, December 2011

  11. #6 Trifectas: Young Adult (18-34) Newspaper Readers Read newspapers across 3 devices Totum Research; Canadians 18-34, any weekday, December 2011

  12. #6 Trifectas: Young Adult (18-34) Newspaper Readers Weekly Readership Across Devices Totum Research; Canadians 18-34, any weekday, December 2011

  13. #7 Flipper and ClickHERs: Mom Newspaper Readers Moves back and forth between accessing newspapers via print and sites Totum Research, Canadian women with children in household, December 2011

  14. #7 Flipper and ClickHERs: Mom Newspaper Readers Weekly Readership Across Devices Totum Research, Canadian women with children in household, December 2011

  15. #8 Print Lovers: Boomers (45-65) Newspaper Readers Read across all devices but truly embrace print Totum Research; Canadians 45-64, any weekday, December 2011

  16. #8 Print Lovers: Boomers (45-64) Newspaper Readers Weekly Readership Across Devices Totum Research; Canadians 45-64, any weekday, December 2011

  17. Newspapers: Print

  18. #9 Print: By the Numbers There are 125 daily newspapers and over 1,100 community newspapers in Canada. There are 21% more daily and community print newspapers in Canada than there were in 1970. Newspapers Canada 2013

  19. #10 Print: By the Numbers Lance Armstrong’s interview with Oprah garnered 715,000 Canadian TV viewers But Canadian print newspapers make every day an event, delivering 12 million readers BBM, June 25, 2012; StatsCanada 2012; Newspapers Canada 2012

  20. #11 Print: Engagement Print remains the preferred choice for newspaper readers with 73% of adults reading a print edition each week NADbank 2011

  21. #12 Print: Accepted Newspapers are deemed the most acceptable place for ads - beating out all other media Totum Research, November 2012

  22. #13 Print: Trust Trusted Newspaper ads are trusted(scoring higher than all other media) Totum Research, November 2012

  23. #14 Print: Action 4 out of 5 adults took action (clipped a coupon, bought , visited a site) as a result of newspaper ad in the past month NAA 2012

  24. #15 Print: Action More consumers scan QR codes in newspaper or magazine than from any other source Media Post, January 5, 2012

  25. Newspapers Websites

  26. #16 Newspaper Websites: By the Numbers News is a top online activity for Canadians – 97% state they check it daily. Rogers “Innovation Report 2012 Trend Watch”, August 2012

  27. #17 Newspaper Websites: Trust Canadians trust the ads on newspaper websites 44% more than ads on other online sites. Totum Research, November 2012

  28. #18 Newspaper Websites: Engagement Canadian newspaper websites are accessed more often than TV, radio or magazines sites NADbank 2011

  29. #19 Newspaper Websites: Engagement In Canada, newspaper websites reach 63% of Canadians 15+ vs. a global average of 41% Admap, October 2012

  30. #20 Newspaper Websites: Action 83% of Canadians took action (i.e. looked for more information, visited a store, bought) after seeing an ad on a newspaper site Totum Research Nov. 2012

  31. Newspapers & The Environment

  32. #21 Environment Newspapers are recycling champions - recycled at a rate of 80% (and as high as 97% in Ontario) - higher than any other product Forest Products Association of Canada

  33. #22 Environment Newspapers use vegetable-based inks and have eliminated harmful VOCs (volatile organic compounds) from the production process Sun Chemical Inks

  34. #23 Environment Newspapers use recycled paper, as well as virgin paper that comes from saw mill’s refuse (from lumber for houses) Newspapers Canada 2013

  35. In Conclusion • “A lie gets halfway around the world before the truth has a chance to get its pants on.” • Winston Churchill The fact of the matter is … newspapers are being embraced through out the day by Canadians in all formats.

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