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ITER Communications Fusion Power Associates 35th Annual Meeting and Symposium

Explore the challenges and strategies in communicating about ITER, a fusion energy project, to diverse stakeholders including governments, industries, academia, and the public. Discover how transparency, cost-effectiveness, and stakeholder engagement play vital roles in promoting fusion energy acceptance. Learn about communication initiatives, visits, media interactions, and EU support for ITER. Walk through ITER's progress with engaging visuals and updates on construction milestones.

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ITER Communications Fusion Power Associates 35th Annual Meeting and Symposium

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  1. ITER Communications Fusion Power Associates 35th Annual Meeting and Symposium Washington DC, 16-17 December 2014 Michel Claessens ITER Organization

  2. Role of Communications • Communications is a strategicactivity for ITER & fusion • Need for government, industry and academic support • Public communications is also very important • "The ITER Organization shall promote public understanding and acceptance of fusion energy; and undertake, in accordance with this Agreement, any other activities that are necessary to achieve its purpose". (Article 3.1.c, ITER Agreement)

  3. Communication Challenges for ITER • ITER is unique and transcends the usual standards/disciplines • Scope involves both basic and applied research • Governance complicated by organisational set-up, global policies & national economies • Time-scale is long-term, and therefore demands political patience • The mission is subject to scientific competition for funds and consequent criticism

  4. Overarching principles • Reaching out to all stakeholders (government, industry, academia and public) • Cost-effectiveness • Focus on actions with amplification potential (audience, distribution etc) • Best use of existing resources and relays (coordination, sharing material etc) • To exploit significant potential public support (see policy for donations) • Transparency/openness Additional (internal) information: • ITER Communication strategy 2013 (KTKYYW v1.0) • ITER Communication Guideline (7AMR87 v1.4) • ITER Visit Guideline (94MT82 v1.1) • …

  5. Transparency Encourage visibility by all stakeholders • Reports on projectprogress and delivery (points of IOPB decisions, progress on manufacturing and PAs, transports) • Magazine (7 linguistic versions) • Revamping the public website • Job pages • ITER worksite visits • Publications, photographs and videos • Open Doors days • Online ITER Shop (soon)

  6. Promote stakeholder access to ITER Visits • As of today, close to 70,000 people visited ITER • In 2014, close to 16,000 people will have visited ITER (20% increase compared to 2014) • 50% are general public, 20% professionals, 15% politics & institutions • Our ITER Visit Team develops programmes adapted to the visitors

  7. ‘Open doors’ (1,200 visitors, twice a year) ‘I very much appreciated the didactics and the possibility to see the site’. ‘The visit was great. This will contribute to the project success’. ’Events like these can really be used to inspire a future generation of young scientists and engineers’.

  8. Digital Visitors 2011-2014 Social network The Independent Fukushima Lockheed Martin news Visitors On Iter.org EU

  9. New public website (early 2015)

  10. Media Providehighquality information in an open way • Handling media requests as swiftly as possible, in co-operation with DAs (e.g. CNN, The New Yorker etc with US-DA) • Press trip on 18-19 May 2015 (50+ journalists) • Producing concise and well popularised press releases (ITER Council, project development, scientific and technological advances etc)

  11. Nr of articles / month quoting ‘ITER’ Cryoplant contract + HQ inauguration ITER Agreement EU decision New DG ITER in the press 2006-2014 Lockheed Ministerial EP decision Fukushima IO established Average (511) 2008 2007 2009 2011 2010 2012 2006 2014 2013 Source: Meltwater news reports

  12. IO-DA co-operation Joint actions with US-ITER • Monthly videomeetings • Annual in-person meetings on site • Sharing material (photos, videos etc) • Publications (Newsline articles, translations etc) • Events (coordination and joint participation) • Websites • Photobook • Press trip 2015 • …

  13. ITER PROGRESSINPICTURES June2014

  14. Fuellingthemachinethroughpelletinjection 41 Heated to temperatures of up to 150 million °C, the plasma will be fed frozen pellets of fuel, fired into the vacuum vessel by pellet injectors. Here, a pellet injector developed by Oak Ridge National Laboratory is installed on the DIII-D tokamak (San Diego, California) for testing. Photo: US ITER

  15. DeliveringcomponentstotheITER site 42 The ITER components will travel by sea to the Mediterranean coast of France. Upon arrival, they will be loaded onto a 352-wheel trailer that will travel along a 104-km dedicated itinerary to the ITER site. The transport of a dummy load made of concrete blocks (600 tons), that mimicks the most exceptional dimensions of the ITER loads (10 metres tall, 33 metres long, 9 metres wide), is first tested during the nights of 16-20 September 2013.

  16. Strong EU support • EU contributes 45% in construction costs (through EURATOM framework) • Visit of President of European Commission Jose Manuel Barroso on 11 July 2014 Said President Barroso: • “The European Commission is proud to believe in this project.“ • “As the gateway to industrial and commercial fusion, ITER presents a unique opportunity for our industry.”

  17. EU at work There are 3 main institutions which are part of the EU: • European Parliament, which represents the EU’s citizens (is elected by them) • Council of the European Union, which represents the governments of the individual member countries. The Presidency is shared on a rotating basis • European Commission, which represents the interests of the Union as a whole ITER Communication is working closely with • EU Commissioner of energy’s private office • European Commission’s spokesperson and communication team • European Commission’s regional office in Marseille 3 successful events: • Inauguration of ITER headquarters, January 17, 2013 • ITER Council at ministerial level on September 6, 2013 • Visit of President Barroso on July 11, 2014

  18. Strong support from other Members DG Yukiya Amano, IAEA Indian Ambassador in Paris Korean Parliament ASN President Frank Chevet DoE delegation Meeting at Ministerial level Meeting at Ministerial level

  19. ITER business events Press 4% 4% Other 14% Industry Government 39% Representatives 8% Research / Scientific / Educational/ ITER staff International Institutions (DA e ILO included 16% 19 Meeting at Ministerial level

  20. IBF 2013 Meeting at Ministerial level

  21. MIIFED 2013 International Unknown Switzerland Organisations Netherlands 1% 2% Belgium 4% 2% 1% Others India 5% 2% Korea France 3% 30% Russia 3% USA 3% Spain 3% Monaco China 10% 5% Japan Germany Italy 6% UK 4% 9% 8%

  22. MIIFED conferences • + Scientific programme • + Networking • + Organisation • + Venue, Exhibition

  23. Business events Meeting at Ministerial level

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