1 / 11

Foundational Marketing: The Buyer’s Journey and Nurture Marketing

Explore key topics in foundational marketing, buyer personas, the buyer’s journey, competitive differentiators, content marketing, advocacy, and nurturing prospects and clients. Learn how to build a marketing plan, personalize communications, and nurture leads effectively through the buyer’s journey stages.

phillip-larsen
Download Presentation

Foundational Marketing: The Buyer’s Journey and Nurture Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Foundational Marketing: The Buyer’s Journey and Nurture Marketing

  2. Foundational Marketing Topics Buyer personas & best clients The buyer’s journey Competitive differentiators Value propositions and elevator pitches How to tell your story Content marketing Advocacy Build your marketing plan

  3. The cloud buyer’s journey

  4. Nurturing prospects along their journey Prospect & client acquisition

  5. Nurturing clients along their journey Client retention & growth

  6. Different marketing materials for each stage

  7. Cloud buyer’s goals per stage

  8. Nurture marketing Communications for creating long term relationships Credibility Trust Thought leadership How? Personalized communications Educating rather than selling Education imprints you and your company in their mind Nurturing leads through each stage of the journey

  9. The Pillars of Nurture Marketing Reciprocity Persistence Consistency Ethics Rapport

  10. Putting this all together

  11. Review There are six stages of the buyer’s journey First three are about prospect & client acquisition The next three are about client retention & growth You need specific content and messaging for each stage of the journey, for each persona Nurture marketing helps move them along the stages

More Related