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Marketing on the Web

Marketing on the Web. Get prospects to your Website SEO, SEM Identify and communicate Value exchange Nurture the relationship to short list Be able to deliver content outside of the direct seller/buyer relationship Use social media to expand your market and build/protect your brand.

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Marketing on the Web

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  1. Marketing on the Web • Get prospects to your Website • SEO, SEM • Identify and communicate • Value exchange • Nurture the relationship to short list • Be able to deliver content outside of the direct seller/buyer relationship • Use social media to expand your market and build/protect your brand

  2. The Sales Cycle • Lead generation • Lead qualifying/assignment • Lead nurturing • Active selling (leading negotiation & close) • Intake • Customer growth & loyalty

  3. Prospects You are in Control Customers

  4. Customer is in Control You and Customer share control

  5. Key SEO Steps • On-page site tweaks • Off-page site tweaks • Links • Keyword use • Long-tail keywords • Frequency of content updates • Blogging

  6. The Digital Sales Cycle • Lead generation • Lead qualifying/assignment • Lead nurturing • Active selling • Intake • Customer growth/loyalty

  7. Social Media • An outgrowth of the collaborative capabilities of our digital world (wikipedia) • A vast, interlinked communal conversation • A means of interpersonal communication • A means of personal expression • Connectivity among far-flung affinity groups

  8. Social Media Types • Social Bookmarking Sites

  9. Social Media Types • Social News Sites • Digg, Reddit, Sphinn, Stumbled Upon

  10. Social Media Types • Social Networking Sites • Facebook, MySpace, Linked-In, Plaxo

  11. Marketing on the Web • Get prospects to your Website • SEO, SEM • Identify and communicate • Value exchange • Nurture the relationship to short list • Be able to deliver content outside of the direct seller/buyer relationship • Use social media to expand your market and build/protect your brand

  12. Josh Stailey 866-4-PURSUE jstailey@thepursuitgroup.com www.thepursuitgroup.com

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