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Spa-development strategy of the South Great Plain and Vojvodina - train of thoughts

Spa-development strategy of the South Great Plain and Vojvodina - train of thoughts. Schwertner János expert University of Szeged Cooling Cubes workshop Novi Sad – Újvidék 2014. április 16. Main goals of the strategy:. goals:

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Spa-development strategy of the South Great Plain and Vojvodina - train of thoughts

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  1. Spa-development strategy of the South Great Plain and Vojvodina - train of thoughts Schwertner János expert University of Szeged Cooling Cubes workshop Novi Sad – Újvidék 2014. április 16.

  2. Main goals of the strategy: goals: • Coordinated development of spas in the South Great Plain and in Vojvodina. • Coordination in development strategy between wellness- and medical culture. • Bigger role of spas in employment and income generation. • Improvment of health condition of local population. • Creating CC feeling. • All in all, improving the touristical offer of two regions. Good relationship between Hungarian and Serbian people.

  3. Condition of strategic creation • political will • intention for coopreation between the two countries • supply in Hungary • demand in Serbia • there is no experience in cooperation • we are neither investors nor decision makers

  4. South Great Plain positive natural conditions common development in medical and wellness a lot of spa, though in different quality saturated domestic demand strong and growing foreign demand remarkable development sources Vojvodina positive natural conditions different development in medical and wellness deficiency in condition of spas strong domestic demand modest but growing foreign demand lack of sources Disharmony in supply and demand

  5. Services

  6. South Great Plain positive political will plan supply more secure ownership secure operational background qualitative development remarkable development sources: EU, Széchenyi Plan development experiences Vojvodina positive political will plan supply insecure ownership insecure operational background quantitative and qualitative development lack of development sources lack of experiences in development Development environment

  7. Spa attendance South Great Plain 2.370.000 Vojvodina 760.000 CC area 3.130.000

  8. Development scenarios - range of speeds • value preservation - Értékőrzés • Kanjiža,Szeged Anna fürdő • step by step development - Lépésről-lépésre fejlesztés • Mórahalom • Explosive • Szeged Aquapolis, Bački Petrovac

  9. Development scenarioscentre-periphery • downtown - Városközpont • Temerin, Makó • edge city - Város széle • Ada,Tiszakécske • green field - Zöld-mező • Apatin, Bački Petrovac

  10. Development scenarios medical – wellness • emphasis on wellness - Wellness súlypont • Bački Petrovac • emphasis on medical - Gyógy súlypont • Apatin • mixed - Vegyes • Bečej

  11. Development scenarios according development policy • voluntarist - result eredmény • liberal - capital tőke • network-based - supplyellátás • value-based - serviceszolgáltatás Basically we consider project CC as a learning process so we would like a value-based development.

  12. Development scenarios target audience chosen group • gender • religion • age • partner team • medical condition • everybody Currently each spa wants to be „omnivorous”

  13. Development scenarios market • local • Ásotthalom, Senta • regional • Temerin,Tiszakécske • sub-regional • Makó,Bački Petrovac,

  14. Strategic suggestionfor the whole area • Methodology • Networking • Institutionalization • Marketing

  15. Strategic suggestion I. • Methodology: • Information collecting according CC method Question: who and where should be the data administrator? • Information organization according CC method Question: who should work?

  16. Strategic suggestion II. Methodology • Collecting new information, methodological renewal, research • new information: e.g. wifi access, social insurance information, real estate information, other currently unknown aspects • methodology: to be developed – new project Question: who should work?

  17. Strategic suggestion III. Networking • partnership network • connection of each CC partner • information transmission: how? 1. bottom up 2. bottom up and top down 3. networked – as torrent method

  18. Strategic suggestion IV. Networking • creation of user networks create a group of residents using the spa • facebook • teams • groups • clubs

  19. Strategic suggestion V. Networking • how to keep in touch • use the existing clusters • Dél-alföldi Termálklaszter • KLASTER ZDRAVSTVENOG TURIZMA VOJVODINE • meeting once a month • integration to existing systems • planner groups • professional groups in healthcare • TDM touristical management groups • non-profit networks • wellness and medical culture • Lion’s, Rotary clubs

  20. Strategic suggestion V. continuance Networking • how to keep in touch • connection between universities • Novi Sad – Szeged • (need of professional renewal both in theoretical and practical fields)

  21. Strategic suggestion VI. Institutionalization • CC committee • owners • operators • users • management (3 people) • every year a new manager • 2 years preparation time for managers • learning process

  22. Strategic suggestion VII. Institutionalization • Theoretical Methodological Centre • research, methodologies, applications • universities? • Practical Methodological Centre • in one place (if possible) for the sinergistic effects. Education of specialists in connection of spa culture: • e.g. doctor, masseur, energetic, animator, marketing manager, media manager • quality Assurance

  23. Strategic suggestion VIII. Marketing • to know each other • partners recommendations • furthest • non-competitor • common owners • common visitors • profession • common interests

  24. Strategic suggestion IX. Marketing 3.common packages • spa + touristical • spa + touristical + gastronomy • spa + touristical + gastronomy + culture • spa + touristical + gastronomy + culture + spa 4.common image logo, feeling, conferences, objects

  25. Strategic suggestion X. Marketing 5. Common appearance • exhibitions • markets • leaflets • advertising • literature • films

  26. Šurda A possible scenario • Surda the water quality controller is having fun in the Plava Frajla inn of Novi Sad. • His boss is looking for him in the whole town. • He finds him and says: because of EU connection his current job changes, in the future he has to control the quality of Hungarian spas’ water. • His hungarian colleague will get his former job in Serbia. Cut Think more…

  27. Thank you for the kind attention! Have a good discussion! schw.j@t-online.hu

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