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The ART of PERSUASION.

The ART of PERSUASION. Basic Concept:. Speakers takes a position FOR or AGAINST an issue. Then, they write to convince the reader to believe or do something. How do you persuade?. Personal methods:. Advertising. How do you think advertisers persuade? What methods do they use?. GATORADE

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The ART of PERSUASION.

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  1. The ART of PERSUASION. Created by Connie Soong

  2. Basic Concept: • Speakers takes a position FOR or AGAINST an issue. • Then, they write to convince the reader to believe or do something.

  3. How do you persuade? • Personal methods:

  4. Advertising • How do you think advertisers persuade? • What methods do they use?

  5. GATORADE What’s the goal/msg/theme? How does it persuade?

  6. SLIM FAST What’s the goal/msg/theme: How does it persuade?

  7. CoverGirl - Rihanna What’s the goal/msg/theme? How does it persuade?

  8. AXE - Dentist What’s the goal/msg/theme? How does it persuade?

  9. Based on your observations . . . • What do the produces of these ads want you to do? • HOW do they persuade you? • Categorize into three categories . . . .

  10. Three Appeals

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