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A Public Awareness Program for Multi-Modal Transit User Conflicts

Berkeley. A Public Awareness Program for Multi-Modal Transit User Conflicts. Pro Walk / Pro Bike Conference 2004 Studio L’Image, Berkeley CA Sue Labouvie and Max Heim, Principals Stanford University Parking & Transportation Services Carolyn Helmke, Bicycle Program Coordinator

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A Public Awareness Program for Multi-Modal Transit User Conflicts

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  1. Berkeley A Public Awareness Program for Multi-Modal Transit User Conflicts • Pro Walk / Pro Bike Conference 2004 • Studio L’Image, Berkeley CA • Sue Labouvie and Max Heim, Principals • Stanford University Parking & Transportation Services Carolyn Helmke, Bicycle Program Coordinator • City of Berkeley Office of Transportation • Heath Maddox, Transportation Planner

  2. Project Context • Riding bikes on sidewalks is illegal in Berkeley.

  3. Project Context • Pedestrian advocates were complaining about bikes on sidewalks as a danger to pedestrians, particularly elderly and people with disabilities.

  4. Project Context • Police felt like they could not enforce the law because ticket prices were steep and the feeling was that most cyclists did not know the law.

  5. Project Context • Cyclists felt that just saying “No Bikes on Sidewalks” communicated a negative message, and that they wanted to put a more positive message in the public context.

  6. Project Context • By talking to both cyclists and pedestrians, the project team decided that the dual message of “Walk Your Bike on Sidewalks, Ride Your Bike on Streets” was a more user-balanced and effective message.

  7. Project Context • A pilot program was installed on four blocks in downtown Berkeley, comprised of signage, posters, and sidewalk pavement markings.

  8. Project Goals • 1. Develop a broad-based program that considers all user conflicts: • • cyclists and pedestrians • • cars and cyclists • • pedestrians and cars

  9. Project Goals • 2. Develop messages that help reinforce proper behaviors for all user groups.

  10. Project Goals • 3. Ensure signs reference applicable city codes and laws, at the request of enforcement personnel.

  11. Public Outreach • Public meetings were held to solicit input from all user groups, including law enforcement.

  12. Design Concepts • Signage, poster and stencil concepts were refined over a course of review meetings.

  13. Final Design • Signage, poster and stencil concepts were approved for production.

  14. Pilot Program • Installed April 2004.

  15. For more information… • http://www.cityofberkeley.info/transportation/Bicycling/BikesonSidewalks.htm • City of Berkeley Office of Transportation510-981-7010

  16. www.studiolimage.com

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