1 / 21

Saving the Kodak “fun saver”

Saving the Kodak “fun saver”. Engineering Design 100 Section 8 Group #1 Josh Allebach, Gabby Soalheiro , Brandon Rhone, and Tim Curcio. Table of contents. The Opportunity Current Product Customer Feedback New Ideas Evaluation Final Idea for Product Customer Commentary Conclusion.

phoebe
Download Presentation

Saving the Kodak “fun saver”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Saving the Kodak “fun saver” Engineering Design 100 Section 8 Group #1 Josh Allebach, Gabby Soalheiro, Brandon Rhone, and Tim Curcio

  2. Table of contents • The Opportunity • Current Product • Customer Feedback • New Ideas • Evaluation • Final Idea for Product • Customer Commentary • Conclusion

  3. The opportunity… Increase sales and profits

  4. We are selling an outdated product

  5. We are selling an outdate product

  6. Current Use and Sales 26% decrease in sales between 2008 and 2009 (2)

  7. The consumers are talking…

  8. The consumers are talking…

  9. Let’s change our product… • Smaller and Sleeker • Change the plastic • Change the battery • Waterproof • Picture pickup service • Eliminate packaging • Zoom feature • Digitalize • Cheap • Eliminate packaging • Make it “Green”

  10. What is going sell and make us a profit?

  11. What is going to make us a profit?

  12. We decided to… • Change the size of the battery • AAA battery • Rechargeable • Smaller and Sleeker • Change the size of the film spool • Eliminate Packaging

  13. Amp it “Down” • Rechargeable • Smaller • Cheaper • 1.15A in AAA compared to 2.12A in a AA (1) • Supplies up to 63 flashes • Can be recharged hundreds of times

  14. Good things come in small packages…

  15. Size does matter

  16. Bigger isn’t always better

  17. Eliminate unnecessary waste

  18. Customer Response… 48% increase in sales after features are added

  19. Closing comments… • Outdated product • Final solutions • Smaller • Change Battery • Eliminate Packaging • Increase in sales

  20. ANY questions?

  21. sources • www.allaboutbatteries.com (1) • www.wikinvest.com (2) • Customer Interviews

More Related