1 / 44

Metrics, Metrics, Metrics (and tips) 2014 JobG8

Metrics, Metrics, Metrics (and tips) 2014 JobG8. Josh Gampel President Recruitics June 11, 2014. Our Services Recruitment marketing analytics PPC bid automation Recruitment marketing agency. What We Do

phuoc
Download Presentation

Metrics, Metrics, Metrics (and tips) 2014 JobG8

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Metrics, Metrics, Metrics (and tips) 2014 JobG8 Josh Gampel President Recruitics June 11, 2014

  2. Our Services • Recruitment marketing analytics • PPC bid automation • Recruitment marketing agency What We Do We make it easy for recruitment teams to optimize the ROI on their recruitment advertising spend.

  3. About Me

  4. Last Night!!!

  5. About Me - Really • 10 + years in staffing and recruitment marketing • Many years speaking on search marketing and leveraging marketing to build great teams • Oversee the marketing and client service team at Recruitics. • 2+ million jobs / day • 20+ million applies / month

  6. Agenda • Market Landscape • Recruitment Marketing Analytics • Five Critical Reports • Current Noteworthy Trends • Areas of opportunity • Checklist to take home

  7. Source: Lambay Advisors

  8. Source: Lambay Advisors

  9. 65% of all digital ad spending in the first half of 2013 used a performance-based pricing model.

  10. Source: Lambay Advisors

  11. Source: Lambay Advisors

  12. Source: Lambay Advisors

  13. Dice Holdings: Niche Boards in Action

  14. Rise of the Aggregators Source: Lambay Advisors

  15. Following the Money

  16. In Summary • $6 Billion Online Recruitment Ad Spend in the US • 65% of media is bought on a performance basis • 2018 Proj.= $11.4 Billion or $7 Billion Online • My view… that’s a lot of money!

  17. Analytics!!!!!!

  18. Job Postings are your honeypot.

  19. What’s Measured Is Managed • Conversion Metrics • Job Views • Applicants • Conversion Rate (CR) • ROI Metrics • Cost per Applicant • Cost per Hire – Can you provide this for your clients?

  20. Five critical reports you need to create Job Level Analytics Conversion Buckets Company Spend and Performance Source Tracking Trending Reports

  21. Source Tracking

  22. Monthly

  23. Daily

  24. Details

  25. Recruitment Marketing In Action (Before) 82% of recruitment marketing dollars… 49% Was spent on of the jobs… 2% which only drove of total applicants.

  26. Recruitment Marketing In Action (After) 151% increase in applicants 33% decrease in CPA

  27. Current Trends #2: Generalist job boards aren’t dead, but..

  28. Job seekers are going mobile.

  29. Source: Glassdoor.com

  30. Source: Beyond.com

  31. 95% of Fortune 500 companies do not have mobile-optimized website. Source: Imomentous, Corporate Mobile Readiness Report, 2014

  32. Indeed This week • Acquisition of Mobolt to break down corporate apply barrier. • Data they shared… • 50% of job searches are mobile (double YOY) • 2.2 million sponsored jobs on the site • 275k on mobile. (Supply/Demand Mismatch)

  33. Social Media Recruiting has grown up

  34. Areas of opportunity

  35. Get Smarter about your email marketing

  36. Retargeting

  37. Real Time Bidding

  38. Cross Platform

  39. Takeaways • $6 Billion Dollar Market and Growing • 65% of digital media is performance based • What’s measured is managed. Get proper data in place. • Key Reports: • Job Detail • Conversion Buckets • Company Performance • Source Tracking • Trending Analysis • Mobile is the future, plan for it now • Social is Strong – Leverage Existing Channels • Follow the digital world – it’s a look into the future • Areas of Opportunity • Email Marketing • Retargeting • Real Time Bidding • Cross Platform Tracking and Advertising

  40. Josh Gampel President Recruitics josh@recruitics.com 203-210-1411

More Related