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book in turkey

Sunan: Mehmet Ali AKARCA. www.book in turkey .com. Koç Bilgi Grubu. Koç Bilgi Grubu. Koç Bilgi Grubu. Online Seyahat. Pazar Yeri. Toplam Turizm ve Seyahat Talebi 4 , 495 US D Trilyon Kişisel Turizm ve Seyahat 2,104.1 US D Trilyon (47%) Kurumsal Seyahat

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book in turkey

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  1. Sunan: Mehmet Ali AKARCA www.bookinturkey.com

  2. Koç Bilgi Grubu

  3. Koç Bilgi Grubu

  4. Koç Bilgi Grubu

  5. Online Seyahat

  6. Pazar Yeri • Toplam Turizm ve Seyahat Talebi • 4,495 USDTrilyon • Kişisel Turizm ve Seyahat • 2,104.1 USDTrilyon (47%) • Kurumsal Seyahat • 453.8 USDMilyar (10%) • Konaklama 25% • Büyük İşletmeler/KOBİ • 50/50 • Online turizm alışverişlerinin %74’ü ofisten yapılmaktadır. • Ortalama 7 seyahat • Geceleme ortalaması - 12 gün • Online kurumsal seyahat - US$ 38 Milyar(2003) Kaynak: Gartner Research

  7. Online Seyahat

  8. Online Seyahatin Tercih Sebepleri

  9. Ürün Segmentasyonu

  10. Online Seyahat Pazarının Dağılımı €m Expedia: $3.4 bn Hotels.com: $2.9 bn Travelocity : $1.3bnPriceline: $1 bn EuropeUS 22.6% percentage of overall travel market % 19.2% 16.0% 5.0-8.6% 14.0% 4.4-7.1% 10.6% 3.7-5.8% 5.8% 2.9-3.4% 2.0-2.3% 1.2% At 26 Feb 2002 Kaynak: E-Bookers Source: CSFB estimates; Forrester; PhoCusWright; Jupiter

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