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This guide provides tips and strategies for setting up a fundraising team, planning your art project, and implementing effective fundraising techniques. Learn about crowdfunding platforms, fundraising events, publicity, and avoiding common pitfalls. Includes sample projects for inspiration.
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Presented by Will Chase December 13, 2012 Fundraising for Art Projects
Set Up Your Team • Fundraising Manager • NOT the primary artist • NOT a key artistic collaborator
Plan Your Project • Budget thoroughly • How much money do you need? • Multiply that by 150%
Set Up A Fundraising Infrastructure • Who are you getting money from? • How are you collecting money? • Devise a fundraising strategy • Simple, consolidated, convenient
Fundraising Techniques • Crowdsourcing: social networking • Kickstarter, Indiegogo • Paypal vs. WePay • Donation button • Fundraisers • Raffles, Live Auctions, Silent Auctions • Donations for specific project parts • Matching donations • 501(c)3 fiscal sponsorship • Patrons • Grants
Publicity • Use the social network • Website • Blog • Facebook, Twitter • Email lists • Fliers, posters, etc. • The Rule of 7 Impressions
Avoid Pitfalls: Be Like Goldilocks • Asking for too much • Asking for too little • Asking too often • Asking too seldom • Asking too early • Asking too late • Asking AFTER the project’s done • Donor fatigue
Kickstarter Strategies • How does Kickstarter work? • Don’t ask too big • Cover your 5% Kickstarter fee • Keep known donors in your pocket • Use shwag to create awareness • Kickstarter publicity • Indiegogo vs. Kickstarter • Indiegogo: 4% if successful, 9% if not
Throwing Fundraisers • Who’s your event planner? • Don’t tax the art team • Get your permits • Get stuff donated • Sell everything • Live and/or silent auctions, art sales, raffles, sell plans/parts, etc. -- get creative • Make sure margins are worth the effort • Publicize it! • Generate buzz around your artwork
Things To Do • Embrace realistic optimism • Ask for money • Ask for non-monetary donations • Materials, volunteer labor, transportation, fundraiser items for sale • Show appreciation for donors • Publicly and/or privately • Be transparent: where’s the money going? • Be professional • Follow through
Sample Projects The Panhandle Bandshell www.panhandlebandshell.com The Flux Foundation www.fluxfoundation.org Flaming Lotus Girls www.flaminglotus.com