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Innovation in the Creative Age: Why Tapping Everyone’s Creative Potential is Vital. Kevin Stolarick. Brief Overview. The Rise of the Creative Class Ontario in the Creative Age Innovation across the Board Benchmarking Ontario & Hamilton Connectivity and the Mega-Region.
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Innovation in the Creative Age: Why Tapping Everyone’s Creative Potential is Vital Kevin Stolarick
Brief Overview The Rise of the Creative Class Ontario in the Creative Age Innovation across the Board Benchmarking Ontario & Hamilton Connectivity and the Mega-Region
Understanding Economic Activity Regional (Smith, Marshal)
Understanding Economic Activity Regional (Smith, Marshal) Industrial (Porter)
Understanding Economic Activity Regional (Smith, Marshal) Industrial (Porter) Education, Skills (Glaeser)
Understanding Economic Activity Regional (Smith, Marshal) Industrial (Porter) Education, Skills (Glaeser) Occupational (Florida)
Understanding Economic Activity Regional (Smith, Marshal) Industrial (Porter) Education, Skills (Glaeser) Occupational (Florida) BOTH
Knowledge to Creativity • Knowledge • “Human Capital” • Education Levels • Regional Stock • Creativity • Creative Capital • Occupations • Regional Flows
Why Occupations? Among all people who either work in the IT industry or work in an IT occupation (or both): 50.2% work in an IT occupation but not in the IT industry 25.7% work in the IT industry but aren't in an IT occupation Only 24.1% work in an IT occupation in the IT industry IT Occupations IT Industry
The “4Ts” Technology Regional Growth
The “4Ts” Talent Technology Regional Growth
The “4Ts” Talent Technology Regional Growth Tolerance (Inclusiveness)
The “4Ts” Talent Technology Regional Growth Tolerance (Inclusiveness) Territory Assets (Amenities)
The “4Ts” Talent Technology Regional Growth and Prosperity Tolerance (Inclusiveness) Territory Assets (Amenities)
What is the Creative Class? What You Do (Job Occupation) vs. Where You Work (Industry) 10 Year Job Growth Estimate • Working Sector 10% • Service Sector 14% • Creative Sector 20%
Who Works in Creative Class? Creative Class: TAPE T= Technology and R&D Innovation A= Arts and Culture P = Professional and Managerial E= Educating and Training
U.S. Creative Class • 30 (% of the workforce) • 40 (million people) • 50 (% of the wages) • 70 (% of the discretionary income)
The Rise of the Creative Class Creative Service Working Farming
Creative Ontario • Creative jobs are more common in larger cities • Eastern Ontario somewhat higher mainly due to Ottawa
Ontario Government asked Roger Martin and Richard Florida to… 2 Undertake a study of the changing composition of Ontario’s economy and workforce Examine historical changes and projected future trends affecting Ontario Provide recommendations to the Province on how to ensure Ontario’s economy and people remain globally competitive and prosperous Ontario Budget, March 2008
Ontario’s distinctive advantage can be created through actions on four fronts
Harness the creative potential of Ontarians Increased creativity in all jobs Be the world’s first jurisdiction where creativity-oriented occupations account for half of all jobs Strengthen creativity skills through our education system Market Ontario as a creative province Make diversity a cornerstone of economic prosperity
New jobs will be in creativity-oriented and routine-oriented service occupations
Ontario has less creative content than US peers in 36 of 41 clustered industries
Nearly 80 percent of jobs in Canada are in services industries
Unemployment is higher in routine-oriented occupations especially in early 90s recession
Broaden our talent base Make Ontario the talent province Strengthen our managerial capacity