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Christine Henry Catie Belardo

Christine Henry Catie Belardo. What is NPEC?. NPEC is the new essential in finding the perfect career fit. NPEC promises to help students, employers, and career professionals make connections with educational and employment opportunities. The Competition. Local classifieds/JobFinder

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Christine Henry Catie Belardo

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  1. Christine Henry CatieBelardo

  2. What is NPEC? • NPEC is the new essential in finding the perfect career fit. • NPEC promises to help students, employers, and career professionals make connections with educational and employment opportunities.

  3. The Competition • Local classifieds/JobFinder • Bulky and must be purchased. • Low student audience. • Can be hard to find the right fit. • Monster.com • Too broad of a database. • Listings can be unreliable.

  4. What does NPEC look like? • NPEC is professional, strong, and innovative. • It reaches many audiences. • Our new logo shows these qualities.

  5. The Tagline • “Find your fit.” • The word “fit” is very important • It indicates a sense of belonging, invoking the phrase “fitting in” • It also is a phrase commonly used by job seekers, human resource managers, and career counselors, who are all looking for the right career fit.

  6. The Plan • We will be introducing NPEC to potential clients through eye-catching and sometimes unconventional means of advertising. • For students: Guerilla Tactics and Social Networking Sites • For employers: Special deals, VIP access, unique direct mailing. • For career professionals: Contests, unique direct mailing.

  7. For Students • Guerilla Tactics • Clever messages in unexpected places with an “in-your-face” style tactic. • Messages left around your school’s campus in various places. • Post-it notes • Clings • Paper airplanes • Social Networking Sites • Facebook, MySpace, and Blogs (All FREE!)

  8. Cost of Student Plan • Paper for Paper Airplanes and Post-It Notes • Can be bought in bulk from most office supply stores for less than $5.00 for 500 sheets • Window Clings • 100 sheets for $84.60 • Affordable Printing • School print labs can create professional products for a fraction of stores.

  9. For Employers • Special deals • If an employer recruits another employer, the recruiter will receive a discount in price on their table. • VIP access • The employer can pay more to join the career fair, but get more in return. • E-mail Newsletter • Latest NPEC news • Collect e-mail addresses from career fair

  10. For Employers • Unique direct mailing • Small Boxes containing all the necessary information • Excite people about opening their mail • Chamber of Commerce • A partnership with the Chambers of Commerce • They have a vast database of employers and similar goals as NPEC.

  11. Cost of Employer Plan • Special Deals • The offer of special deals for referrals is cost-free and will increase revenue by increasing the number of tables at your career fair. • VIP Access • Special access for higher paying employers can increase revenue and cause employers to feel more connected to NPEC • More travelled spots at the fair, product in career fair gift bag, etc.

  12. Cost of Employer Plan • Unique Direct Mailing • Favor Boxes are $.39 per box • Flyers for inside can vary due to printer and type of paper. • We suggest using printers at school to save money. • E-mail Newsletter • Low cost

  13. Cost of Employer Plan • Chamber of Commerce • $250 each month to include flyer in a Chamber of Commerce packet that goes out to all businesses that are Chamber members.

  14. For Career Professionals • Contests • Schools with the most students attending job fairs receive a prize. • Lunch for the office, t-shirts, etc. • Each year the office wins in a row, the prize gets better. • Unique direct mailing • Small Boxes containing all the necessary information • Pique interest immediately

  15. For Career Professionals • E-mail Newsletter • Including updates on NPEC, new features of the site, and special events • Media Connection • Sponsored by King’s, but reaches local media professionals as well as King’s campus. • Similar newsletters from the other schools would be equally as effective.

  16. Cost of Plan for Career Professionals • Contests • Main cost of contests is the cost of the prizes, which can be adjusted according to budget. • Unique Direct Mailing • Favor Boxes are $.39 each • Flyers for inside can vary due to printer and type of paper. • We suggest using printers at school to save money.

  17. For Everyone • Utilize School Resources • School medias • Radio and TV stations • Newspapers and Newsletters • Alumni and local based • School Printshops • More cost-effective than non-affiliated printers

  18. Find your fit with NPEC • NPEC is an organization unlike any other. It needs advertising as unique as it is. • Our marketing plan will take NPEC to the next level and make it an essential part of the job search process.

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