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cMBA Marketing Talent Development

cMBA Marketing Talent Development. Year 1. Year 2. Year 3. Focus. Marketing Academy: Two, six-month experiences followed by a Core Marketing Role. Sales Rotation (~9-12 months). Develop Marketing Competencies:. Develop Leadership Competencies: .

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cMBA Marketing Talent Development

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  1. cMBA Marketing Talent Development Year 1 Year 2 Year 3 Focus Marketing Academy: Two, six-month experiences followed by a Core Marketing Role Sales Rotation (~9-12 months) Develop Marketing Competencies: Develop Leadership Competencies: Lilly Leadership Development Program (LLDP) • Marketing Academy • Goal is for inexperienced marketers to gain: • Understanding of Customer Insights • Marketing Process Awareness/Discipline • Practical Experience With 2 of 3 Key Customer Segments • 24 month experience comprised of: • Brand Teams (Global and US) • Market Research (Global or US) • Agency Workshops • Lilly Leadership Development Program (LLDP) • LLDP is a structured corporate initiative to designed to engage, develop and motivate highly talent individuals who join Lilly from select Business Schools. • The purpose of the LLDP is to accelerate career development of high potential leaders.

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