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Business Technology. Mr. Bernstein DECA, pp 30-35: Elements of a Business Plan October 16, 2013. Business Technology Mr. Bernstein. Business Plan Critical document that describes all aspects of the business venture Business Description Organizational and Marketing Plan Financial Plan
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Business Technology Mr. Bernstein DECA, pp 30-35: Elements of a Business Plan October 16, 2013
Business TechnologyMr. Bernstein Business Plan Critical document that describes all aspects of the business venture • Business Description • Organizational and Marketing Plan • Financial Plan The plan outlines the purpose of the business, guides decisions, and may be instrumental in obtaining capital
Business TechnologyMr. Bernstein Business Description Type of business and statement of purpose Business Philosophy Types of Products Self-Analysis – Personal strengths and weaknesses Geographic “Trading” Area Market Segment Analysis Potential Locations
Business TechnologyMr. Bernstein Organizational and Marketing Plan Type of Ownership Start-Up Steps Planned Personnel with Job Descriptions Marketing Plan – the Four P’s: Products (also in Business Description) Pricing Place (also in Business Description) Promotional Activities
Business TechnologyMr. Bernstein Financial Plan Capital Requirements Sources of Capital Projected Income and Expenses Repayment Plan
Business TechnologyMr. Bernstein Common Mistakes in Business Planning Undefined Target Market Poor Research Ignored Competition Unrealistic Financial Projections Inconsistencies within Plan