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Designing a Newsletter

Designing a Newsletter. Consistency & Repetition are Important. Every page should look like it belongs to the whole piece Colors, graphic styles, fonts, borders, captions, etc. However, doesn’t mean all should look exactly the same

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Designing a Newsletter

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  1. Designing a Newsletter

  2. Consistency & Repetition are Important • Every page should look like it belongs to the whole piece • Colors, graphic styles, fonts, borders, captions, etc. • However, doesn’t mean all should look exactly the same • Experiment w/ graphic (add a tilt or crop skinny, crop wide, add borders, drop shadows, etc. • Come up w/ a flag or masthead first

  3. Don’t Do This

  4. Instead, Try This

  5. Designing Tips • Alignment • Choose one and stick to it • Left alignment gives a stronger & more professional look • Then, when appropriate, you can break out of the alignment • Paragraph Indents – Avoid these • Include space before paragraphs to set them apart • Not Helvetica or Arial – too drab • Use a sans serif like Formata, Myriad, Syntax, Eurostile for headlines & subheads • Readable body • Some suggestions: Garamond, Minion, Palatino, Bookman, Kepler

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