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COMMUNICATIONS

COMMUNICATIONS. DPH Clodagh Doherty 26-03-08. Communications Department. Press office for NHST 24/7 Media monitoring & daily press cuttings Raise awareness of services and promote current developments Promote and protect NHST corporate image Publications Media advice Marketing advice

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COMMUNICATIONS

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  1. COMMUNICATIONS DPH Clodagh Doherty 26-03-08

  2. Communications Department • Press office for NHST 24/7 • Media monitoring & daily press cuttings • Raise awareness of services and promote current developments • Promote and protect NHST corporate image • Publications • Media advice • Marketing advice • Staff communication • Internal website

  3. Dedicated resource for… • Generate publicity through media coverage • Provide copywriting, design and production advice on communication materials • Develop a campaign approach to projects • Create a drip feed effect with educating or raising awareness of key messages with public or specific groups

  4. Press coverage…sources Press release (NHST, ScotGov, Charity,other health board, Health Scotland) Marjory Inglis attending meeting National story/article Release of stats Political Patient Journalist

  5. Opportunities for coverage • Local newspapers/tv/radio/free paper • Industry/professional magazines • National newspapers/tv/radio • Consumer/lifestyle magazines

  6. The message • A story or news angle • Key health improvement • Photograph • Quotation Press release and/or photo call

  7. February 2008 Public health generated coverage 7 press releases = 14 articles including 7 pictures

  8. Courier 18-02-08 page 5

  9. 9 Evening Telegraph 25-02-08 page 8

  10. Courier 26-02-08 page 4

  11. Perthshire Advertiser 26-02-08 page 13

  12. Courier 23-02-08 page 5

  13. CC Courier 26-02-08 page 5

  14. Perthshire Advertiser 26-02-08 page 13

  15. Evening Telegraph 22-02-08 page 6

  16. Evening Telegraph 26-02-08 page 4 Courier 27-02-08 page 5

  17. Courier 27-02-08 page 11

  18. Evening Telegraph 27 –02-08 page 16

  19. Courier 28-02-08 page 5

  20. Perthshire Advertiser 29-02-08 page 9

  21. February coverage • Smoking(P&K Smoking cessation, GIUFB P&K Launch) 4 • Schools (Dundee, P&K) 4 • Health improvement messages 3 • Heartstart 2 • Mental Health 1 All generated by proactive press releases achieving position press articles

  22. Media enquires106 total; 17 public health • Mental Health 3 • DHLI 1 • Obesity 2 • HWL 1 • Sure start 1 • Alcohol 2 • Breastfeeding 2 • MMR 1 • TB 1 • Sexual health 1 • Skin Cancer 1 • Health improvement messages 1

  23. Future focus…. Opportunities: New/existing service, event, update on project, promote/educate on particular health improvement message, use national campaign to highlight local services. • HEAT targets • Heart disease • Dental health children • Healthy weight children • Alcohol • Smoking cessation • Mental health • Breastfeeding

  24. Questions??? • cdoherty@nhs.net • 71192 • 07881511147

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