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Enhancing Statistics Visibility: User-Centric Dissemination Strategies

Learn the importance of user-oriented dissemination in building the public image of statistics, based on Statistics Norway's practices. Emphasis on user satisfaction, quality statistics, and broad accessibility.

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Enhancing Statistics Visibility: User-Centric Dissemination Strategies

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  1. Building the public image of statistics- The importance of user oriented dissemination Øystein Olsen Director General, Statistics Norway International seminar on dissemination Chisinau, Moldova, May 27th 2010

  2. Statistics Norway in a nutshell: • Independence anchored in The Statistics Act (1989) • 1000 employees • Responsible for 85 percent of all official statistics in Norway • A Research Department within the institution • Serving ministries with macroeconomic and micro simulation models • Statistics based on administrative registers and surveys • About 300 statistics produced and 1000 (news) releases on www.ssb.no annually • International cooperation • The EU/EFTA statistical system • International consulting

  3. Statistics Norway – an institution that counts Statistics Norway in three words: • Independent • Reliable • Beyond borders

  4. From our Strategy… • Satisfied users and motivated respondents • Official statistics are a common good • Analyses provide insight and coherence • Cooperation to improve statistics • International cooperation to promote comparability in the statistics • Assistance to countries that need to develop a statistical system

  5. Quality of Statistics Statistics shall be • relevant • accurate • timely and punctual • comparable and coherent • easily accessible and well documented

  6. User orientation in practice… • Publish on web • to all users • at the same time • for free • Publish metadata for all statistics • About the Statistics • Contact persons (not by position, but by knowledge) • Give media special attention • They are very important distributors • Treat all media equal

  7. User orientation (cont) • Publish full content in all languages • Norwegian • English • Make the information understandable for everybody • Simple language • Analysis and short stories • Graphs, maps and visualisations • Correct errors instantly • and be very open on what was wrong

  8. Add some extras… • Publish exciters to attract new user groups • Name statistics • Historical statistics • School pages • Hold free courses for special user groups • Media • Librarians • Students • Public sector • Create a few special products as give-aways • This is Norway

  9. Or we could just… Create a completely new web site… ?

  10. 56701 668105 10 545 01 660 0 60 666 80 6 56701 668105 10 545 01 660 0 60 666 80 6 56701 668105 10 545 01 660 0 60 666 80 6 56701 668105 10 545 01 660 0 60 666 80 6 Ambitions – New ssb.no • New publishing systems • Develop new user-friendly and efficient publishing systems where statisticians to a greater extent can arrange their own content. • New services for wide dissemination • Developing new services and functionality for the so-called distributed information objects, ie to make available content elements (figures, tables, graphs, and more) outside ssb.no. • New graphical user interface • Establish new design and new graphical user interface for ssb.no, including the revised structure and new types of page content.

  11. 56701 668105 10 545 01 660 0 60 666 80 6 56701 668105 10 545 01 660 0 60 666 80 6 Ctrl V Newspaper.no CMS <embed cvjvc> Ctrl C New ssb.no for prosumers- what is a distributed information object? … more about this in the next presentation 

  12. Thank you for your attention! Questions ?

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