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MGT300 Fall 2013 Group 6 ( Toon Squad) Pingping Zhang Tony Bobay Tyler Cassiday Anna Mariutto. Company/History. 1989 Founded by S. Scott Crump & his wife Lisa In Eden Prairie, Minnesota 1992 First Product-3D Modeler 1994 Went public $5.7 Million 2012 Merger with Objet
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MGT300 Fall 2013 Group 6 (Toon Squad) Pingping Zhang Tony Bobay Tyler Cassiday Anna Mariutto
Company/History • 1989 • Founded by S. Scott Crump & his wife Lisa • In Eden Prairie, Minnesota • 1992 • First Product-3D Modeler • 1994 • Went public $5.7 Million • 2012 • Merger with Objet • Headquartered in Rehovot, Israel • Market Cap=$3.0 Billion • 2013 • Purchased MakerBot • Market Cap=$5.1 Billion
Industries/Markets • Aerospace • Architecture • Automotive • Commercial Products • Consumer Products • Defense • Dental • Education • Medical
Products • Idea Series • Brings 3D printers to individuals and small teams • Makerbot Line • Design Series • Designed to build prototypes in your own company • Objet Line • Production Series • Used to create largest prototypes and low-volume parts • Fortus Line
Key Competitors • 3D Systems Corporation, Exone Corp, Voxeljet • Direct Competitors (Publicly Traded) • CMET, EOS Optronics GmbH, EnvisionTEC GmbH • Stereolithography • Selective Laser Sintering • Power Binding • Digital Light Projection
Strengths • Largest patent portfolio of competitors • Prototyping, tooling and digital manufacturing • First mover and largest additive manufacturing company • Broad customer base • Variety of industries • Technology hasn’t been adopted by large manufacturing companies • Technology hasn’t matured
Weaknesses • Can’t compete with advanced manufacturing processes, yet • Production levels not efficient enough • Many companies do similar things • 3D systems and many smaller firms use unique technology • Requires technical experience to run • Background in CAD required • Replaces jobs of uneducated manufacturing labor • Both here and around the world
Opportunities • Growing customer base • Advances in Technology/Material • Larger role in individual markets • Aerospace, Architecture, etc… • Bring jobs home • Lower prices for all manufactured products
Threats • Patent trolls • Patent holders suing for existing ideas • Government regulations • Potential harm in 3-D printing • New novel technologies • Unique developments • Large tech companies • Google, Intel, etc entering 3-D printing market
Reference • http://www.stratasys.com/industries/consumer-products • http://www.researchandmarkets.com/reports/1314978/stratasys_inc_ssys_financial_and_strategic