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What Is a Press Release / News Release? PRESS RELEASE POWER USA A regular cadence of meaningful news can help a company stand out and build mindshare with journalists over time. That's where the press release (or news announcement) comes in. A press release is an official announcement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a "press release," a "press statement," a "news release," or a "media release," we're always talking about the same basic thing. While the heading should contain action verbs, the first paragraph should answer the "who," "what," "why," and "where." The press release should also contain understandable language and a quote.
Types of Press Releases • New Product Launches • Mergers and Acquisitions • Product Updates • Events • Grand Openings • New Partnerships • Rebranding • Executive Promotions/Hiring • Awards
How to Write a Press Release • Rule 1: Make your headline irresistible • Rule 2: Convey the news value to the press. • Rule 3: Offer a tempting quote. • Rule 4: Provide valuable background information on the subject. • Rule 5: Summarize the "who" and the "what" in a boilerplate. • Press Release Examples Many people think press releases have to be chock full of buzzwords and branded terms. "Big data," anyone? Five-syllable words you have to look up on Thesaurus.com? Quotes from every executive on the planet that go on for pages? We've seen it all. Unfortunately, so have reporters -- and they are not fans.
Tips for Publishing Press Releases 1. Reach out to specific journalists. Instead of blasting a press release out to every journalist you can find an email address for, focus on a few journalists who have experience covering your industry (and company, hopefully) and send them personalized messages. Connect the dots. Show why what you wrote connects to what they write. 2. Don't be afraid to go offline. Most journalists have mountains of emails (and press releases) to sort through. Try sending your release through snail mail or another offline channel to differentiate yourself. 3. Send the release to top journalists the day before. Give journalists some time to craft a story around your press release by sending it to them -- under embargo -- the day before it officially goes live. (FYI "under embargo" just means they aren't allowed to share the information in the press release until the time you specify.) 4. To avoid competition, don't publish your release on the hour. If you're publishing your press release on a distribution service like PR Newswire or Business Wire, avoid publishing it on the hour (e.g., 1 p.m., or 3 p.m., or 5 p.m.). The reason? Most companies schedule their releases to go out on the hour, which means if your release goes out on the hour too, it's more likely to get lost in the shuffle. Instead, try going with a more distinct time
Write a Press Release • When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company's public relations strategy, being old school isn't advantageous for your business or your brand. • Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company's customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed.
What Are The Benefits Of A Press Release? A Press Release is an Excellent Public Relations & Marketing Tool.Control Your Story.Proactive Reputation Management.Improve Your SEO.Give Your Social Media a Boost.Staying Power.Displays Your Expertise.Specialized Distribution.
Top 10 News Paper In USA • 1.USA Today • 2.The Wall Street Journal • 3.The New York Times • 4.New York Post • 5.Los Angeles Times • 6.The Washington Post • 7.Star Tribune • 8.Newsday • 9.Chicago Tribune • 10.The Boston Globe
About US Press Release Power is a trusted name in Public Relations services, Press Release Distribution policy provided by us is highly-efficient and targets via our complete global Media Contact Database, online syndication and regional, national or international distribution. Press Release Power is a unique website where companies can promote literally everything about their commerce in a one-stop shop business marketplace. A perfect the amalgamation of public relations and advertising entity, Press Release Power is a directory of businesses, goods, and services, a press release distribution service, job search website, and online publication of articles, reviews and celebrity interviews. With a full company profile, each business listed on Press Release Power has an influential means by which to produce quality leads as well as gain international, national and local disclosure for all of their products, services, and other business information
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