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Portland Pirates Marketing Communications

Portland Pirates Marketing Communications. — Agenda —. Spire Express Value Proposition Pirates Context: Printing Projects Website Other BIG Ideas Moving Forward. Marketing Strategy. Return on Investment. Mail Fulfillment. Graphic Design. Data Management. Website Design. Printing.

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Portland Pirates Marketing Communications

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  1. Portland PiratesMarketing Communications

  2. — Agenda — • Spire Express Value Proposition • Pirates Context: • Printing Projects • Website • Other BIG Ideas • Moving Forward

  3. Marketing Strategy Return on Investment Mail Fulfillment Graphic Design Data Management Website Design Printing Web Hosting Spire Express Value Proposition for the Portland Pirates The Pirates will save substantial money, enhance their brand, and improve the ‘customer experience’ by using Spire Express’ full Marketing capabilities • Consistent implementation of marketing strategy • Match investment goals with results • fully integrated marketing across channels • No mis-communication between • Faster turnaround from staying ‘in-house’ • Cost savings from strategy-design-print-fulfillment

  4. Thoughts on the existing printing project RFQ process • Management of the RFQ process • Quality of the RFQ information • Collateral examples (poster overprint, consistent branding, design clarity) • Pirate contact • Ability to compare apples to apples • Communication

  5. The Pirates Website has tremendous value, and can be further enhance by……….. • Leverage the look and feel of the Boston Bruins site (or the new affiliate parent) • Leading site in the sector • Similar fan base • Pirates Site • emotion driven pictures • better display of news • improved site graphics • integration of ads • more scalable arch. • Live game updates Spire Express 2005

  6. The BIG Ideas….improving the customer experience • Better Game Seating: Interactive seating for the premier customer. • No box, no problem:Create the corporate box experience. • The videotron experience:Content on the new toy that will keep them coming back. • The big leagues picture:Leverage the videotron model nationwide.

  7. It’s hard to leave your seat. Seats that support a variety of viewing and participation options • Targeted interactive advertising • Leverage team loyalty into merchandise sales-instant gratification • Limitless advertising • Reinforce Branding • League, team and player profiles • Surveys, food ordering, film clips, video and audio replays, corporate trivia, stats, website • Great, comfortable seats • Sponsored seats • Local advert. tie-ins Benefit? Better Customer Experience

  8. No box, no problem; we bring the corporate box to you • Sectioned off area for a “Corporate Box” experience • Roped off area • Premier location, best site lines • Interactive Seats (see above) • Conceriage service (food, drink, etc) • Other “Corporate Box” Benefits • Group Sales • Event Sales • Premier parking • Promotional goodie bag

  9. NHL AHL Power Sports Parent Team National Advertising Local Advertising Portland Pirates Sponsor Pre-Game Entertainment Power Sports 15 Minutes End Period 1 Entertainment AHL/NHL 5 Minutes End Period 2 Entertainment NHL/AHL 5 Minutes Post Game Entertainment 15 Minutes Power Sports The Portland Pirates Experience • Increase ad channel revenue • Increase market share • Improve targeting of retail customers • Broaden corporate offerings • Onsite promotion tie-in’s • Increase switching costs • Increase competitive advantage by raising barriers to entry • Position Portland Pirates as an endorsing Brand Benefits

  10. NHL AHL Power Sports Parent Team L.L. Bean, TD Banknorth CCM, Bauer, Nike Maine Indoor Karting Portland Pirates Local Advertiser National Advertiser Power Sport Sponsor Advertising The Big League’s Picture • Thing big, start small, scale fast NHL Teams Production Distribution AHL NHL Daily Film Footage AHL Team Spire Express 2005

  11. What Spire Express can do for the Portland Pirates • Business Value Creation • Increasing Adverting Dollar • Increased Advertiser stickiness • Increasing workforce efficiency • New competitive differentiators • Valued network integration • Emerging new business models • Technological Enablement • Expanding bandwidth • Emerging technology user • Improving technology price/performance • League Enablement • Enhancing Parent relationship • Preserving intellectual property • Leverage League Assets • Consumer Value Creation • Improved customer experience • Increasing awareness • Increased consumer spend

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