BerryBox from Wineberry

1. BerryBoxfrom Wineberry

2. Château du Chatelard Château Moulin de la Roquille Chateau Les Manies Domaine le Garrigon ChâteauReal Martin Last update November 4, 2014

3. The Vision • Re-think the packaging of fine wines by eliminating the glass, improving its value, reducing its Carbon footprint while keeping a high profile appearance.

4. Why not the glass? Expensive: due to the high cost of the product and freight because of its weight. Very high Carbon footprint: also due to its weight, its production process and poor space profitability. Corkage: most bottles are still using natural cork, with an average of 3% of corked bottles. Breakability.

5. Current Alternatives • Tetra-Brick: was recently re-launched (Three Thieves Bandit, French Rabbit…). Inconsistent success within the brands. The image remains cheap, poor packaging and low quality product. For off premise trade. • Bidon: No comment… • Cubitainer: Almost non-existent on the market, extremely poor image, low oxidation.

6. Current Alternatives • Bag in Box: Very limited distribution in the US market and non-existent in the on premise segment. After over 20 years of existence, it has proved to be one of the best conservation process with the lowest oxidation. In France, it has taken a good market share vs. the bottles over the last 5 years. The few examples we can find in the US have been made to target the off premise trade. Exceptionally, this technology is used with a recipient “adapted” to the on premise trade. They all are highly un-functional, with poor design.

7. Wineberry Theonly alternative, with ahigh profileimage bringing together Fine Wines,Value, andEcology.

8. The Wines • Pursuing our current mission, we are using mostly Domaine wines, always very respectful to their terroir. The selection is adapted to the “by the glass” and upper “by the glass” program. Our introductory selection: -Chateau Moulin de La Roquille, Bordeaux Cote de Francs 2007 -Chateau Les Maines, Bordeaux Blanc 2009 -Chateau Les Maines, Bordeaux Rose 2009 -Chateau Chatelard, Morgon 2009 -Chateau Chatelard, Bourgogne Blanc 2009 -Domaine Du Garrigon, Cote du Rhone 2010 (Biodynamic) • Each wine will carry Wineberry Guaranty of Excellence and authenticity

9. The Box Made out of Pine trees coming from certified sustainable forest, supporting responsible use of forest-resources. Sliding door at the bottom to easily install the faucet. Strong natural handle. Possibility for multiple re-use (saw as bird house).

10. The bags Wine has been packaged using bag-in-box technology for many years and this type of wine packaging is proven to have distinct advantages. Logistical advantages: a 3 liter wine pack is 38% lighter than glass and utilizes 98% of a pallet storage space (40% better than glass). We use the 3 layers best quality bags on the market. Unlike bottles, the consumer can keep the wine after opening for up to six weeks and drink it by the glass; economically and conveniently.

11. Unique selling points Quality Green Cost

12. Quality • Wineberry will not compromise the quality of the wines but will keep providing outstanding quality boutique wines true to their origin, identity and terroir. We eliminate all corkage issue, and the oxidation problem, too frequent with the traditional bottle.

13. Green • Never the market has given so much importance to the ecological aspect of all consumed products. This trend wills only intensified with the time. • Never an imported glass of wine will have such a small Carbon footprint: - 91% less packaging materials.* - 79% less Greenhouse Gas emissions.* *As compared to an equal volume of wine packaged in traditional glass bottles Source: http://www.aboutboxedwine.com/boxed-wine-is-good/for-the-environment/

14. Cost • The Berry Box is offering the BEST value possible on the market. For all restaurants, profitability is essential for the wines by the glass market. Especially considering the current economy; “value” is key. • By eliminating the expense of glass bottles, labels, caps, corks and reducing the freight price, the cost of business is at a all time low. • By having 3 recipients instead of 12, we also reduce the amount of waste by 4. • Average saving of 25% for the same wine!!!

15. Key advantages for On premise QUALITY - Keeps wine fresh for weeks after opening: Estimates of waste of 2% or more generated by leftover wine oxidizing – added to estimates of 3% to 5% loss due to cork taint – are revenue losses that can be avoided with fine wine casks. COST - Less packaging for more wine equals savings: The Berry Box can often provide roughly 20% savings compared to the same quality wine from a 750 ml bottle. That is 20% yours to pocket or reward your customers with! SPACE SAVING - Space-saving shape and size: The equivalent of four 750-mL bottles in roughly 60% of the same space. Storage is freed up for other necessities and more supplies. LESS LOSS - Less loss from breakage: No glass and no corks means less breakage and no cork taint or spoilage due to poorly sealed bottles. CONVENIENCE - Ease and convenience: The Berry Box is easy to open, reducing staff frustration, and never need to be sealed or gassed to preserve quality.

16. Key advantages for off premise • Meets today’s customers’ demands for: Value: less packaging for more wine usually provides savings for the same quality wines. Quality: never any cork taint, and wine stays fresh for weeks after opening unlike bottles, cans, or TetraPaks. Convenience: the Berry Box is easy to open and serve. Durable: no glass to break, and the compact size is a space-saver on the counter, in the refrigerator, and on-the-go. Less Packaging: less packaging for more wine, paperboard and plastic is easily recycled, and the savings in weight and volume mean lower costs in energy to transport and store. Tasting: It is easy and inexpensive to keep a Berry Box open allowing you to offer a tasting all week long, all day long… • These same benefits for your wine customers benefit you, the shop owner: Savings: less packaging, storage, and transport costs often end up in savings to you and your customers for the same quality wines. Inventory Turn-Over: fine wine casks are intended to be sold and consumed, creating repeat customers. Space-Saving Shape and Size: boxed wines hold more wine in less packaging, opening up more shelf, cold-box, walk-in, and storage space. Breakage and Spoilage: no glass, no corks – no breakage and no cork tainted wines mean less returns and happier customers.

17. Stays fresh For up to 6 weeks after opening WINEBERRY BOX Château Les Maines - Bordeaux Château du Chatelard - Burgundy Château Moulin de La Roquille - Bordeaux Domaine Le Garrigon - Cotes du Rhone Press release 2010 Feb 2010 - “The Argument for Boxed Wine” by Eric Asimov “In the last year I’ve seen a few good wines in boxes that give me hope…I also loved a series from another importer, Wineberry America, which came in wooden boxes rather than paper or plastic.” Oct 2010 - Dr Vino on Good Morning America Show “Box wines still have a stigma and this stylish wooden crate can go a long way to dispelling the downmarket image on looks alone”. http://www.drvino.com/2010/10/18/wineberry-box-wine-france-wooden-crate/ Nov 2010 -Michael Shafer-the wine counselor “They are a great supplement, providing good wines in a practical container for a great price” June 2010 - “Tacky No More: Making Boxed Wine Look Chic”by Sharon Kapnick Wait ! We are also on … June 2010 - http://www.katieleehome.com/blog/?p=378 For tasting or information: Call (212) 481-0322 or email contact@wineberry.com Wineberry America LLC 107 E. 31st Street New York, NY 10016 www.wineberry.com

18. Don’t compromise quality, save on packaging.