1 / 8

Presentation for CA Downtown Association 2012 Annual Conference October 30 , 2012

Presentation for CA Downtown Association 2012 Annual Conference October 30 , 2012. Storytelling: Pitching the Media & Bloggers Presented by Nancy D. Brown www.Nancydbrown.com. Blogger Outreach in 5 Steps. Research Social Media Unique Selling Point Bloggers Are Different than Print

prisca
Download Presentation

Presentation for CA Downtown Association 2012 Annual Conference October 30 , 2012

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Presentation forCA Downtown Association 2012 Annual ConferenceOctober 30, 2012 Storytelling: Pitching the Media & Bloggers Presented by Nancy D. Brown www.Nancydbrown.com

  2. Blogger Outreach in 5 Steps • Research • Social Media • Unique Selling Point • Bloggers Are Different than Print • Think Outside the Block www.Nancydbrown.com

  3. Research • Target Your Media • How to Work with Travel Bloggers • www.nancydbrown.com/2010/01/29/how-to-work-with-travel-bloggers.html www.Nancydbrown.com

  4. Social Media • Use Twitter, LinkedIn & Facebook to establish relationships with media • Example: Placemaking Group sent LinkedIn request re: Saratoga FAM www.Nancydbrown.com

  5. Unique Selling Point • What’s different about your destination? • Why should I care? • Example “Insider Tips” sent pre-FAM Trip www.Nancydbrown.com

  6. Bloggers Are Different • Provide down time to write at night • Provide free WiFi at hotel • Provide list of destinations on Twitter • Introduce FAM participants via e-mail BEFORE trip (builds community & tweets) • Consider #hashtag • Example #seeMaui #CDAConference www.Nancydbrown.com

  7. Think Outside the Block • Guest Post on blogs • Look for online opportunities • Example: AFAR Wanderlist • Comment on blogs • Promote posts via Social Media • Re-tweet posts by Bloggers • Example @VisitCA www.Nancydbrown.com

  8. Connect with Nancy D. Brown • NancyBrownConsulting@comcast.net • Nancydbrown.com • twitter.com/Nancydbrown • facebook.com/WritingHorseback • youtube.com/user/NancydBrown www.Nancydbrown.com

More Related